With more than 1 billion monthly active community members, TikTok has become a driving force of digital culture and an integral platform for advertisers. To help advertisers develop more impactful experiences for the community, TikTok worked with creator marketing platform CreatorIQ to provide advertisers with the data-backed keys to success for campaigns and creative initiatives.

NBCUniversal has announced that it will activate iSpot.tv’s cross-platform audiences as currency for national ad buys, dealing a blow to Nielsen, the long-time dominant ad currency. For local ad purchases, Comscore will be the currency. NBCU also announced several new features and collaborations aimed at making ad-buying across its channels easier, with more ways to harness its troves of consumer data and audience segments.