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Instagram adds new features to its creator marketplace, expands access to brand agencies

The first new API will allow brands to easily reach creators in a priority inbox on the creator marketplace through their preferred creator marketing platform. The second API will allow brands to publish structured project briefs to the creator marketplace straight from a third party. Instagram is testing these APIs with a small cohort of creator marketing partners, including Aspire, Captiv8 and CreatorIQ.

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Flora poised to bloom as sustainable brand marketplace launches this year

In addition to Lux Capital, Correlation Ventures, Climate Capital and Gokul Rajaram, other investors participating in the seed round include D4 Ventures, Esas Ventures, Paragon Ventures and 23 Fund. Individual investors include Commencis’ Firat and Fatih Isbecer, Livspace’s Ramakant Sharma, Tubular Labs’ Rob Gabel and additional executives and investors from Amazon, Apple, DoorDash, Goldman Sachs, Silverlake and SoftBank.

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