Smart TVs. Vizio has introduced the Vizio account, a platform bundling all your SVOD subscriptions in one place for easy access and management.
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Smart TV makers like Vizio are relative newcomers on the market but can no longer be discounted given their growing presence in homes. The TV makers may even have a better position than operators as they are not affected by cord-cutting, with no legacy video business to lose. Walmart is another newcomer in this area, along with other companies with a large, recurring base of consumers, like utilities groups, financial services providers and e-commerce marketplaces, which could all add SVOD to their offerings to support customer retention.