According to ad-measurement firm iSpot, national sports gambling TV spots grew from $17.6 million in 2018, the year of the Supreme Court decision, to $278.4 million last year ($110 million in 2023 through April 30). And those figures do not include local TV or other outlets including websites, social media, billboards, radio and podcasts.

Last year, 37 advertisers spent a combined $33.8 million for 118 spots (61 unique) during the day’s coverage of the derby and other races at Churchill Downs, according to iSpot.tv data analyzed by Sports Business Journal. That averages out at more than $286,000 per spot (but probably is priced less thanks to multi-spot discounts and other enticements).

Sports Business Journal writer Terry Lefton had some interesting data about advertisers returning to nationally televised NBA games this season. Via Lefton, according to an analysis of data from iSpot.TV, the ad spend this season was $449.6 million on nationally aired NBA games, up from $209.8 million last season with 72 games. Lefton said around 112 brands spent over $1 million on national TV ads on NBA games this season — almost double what the figure was last season. These are the kind of data points that speak to a significant increase for the NBA media rights when they are up post 2024-25. We’ll see how it shakes out.