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Streamers like ‘shoppable’ TV ads, QR codes, survey reveals

The study strongly supports recent partnerships between e-commerce and technology providers that aim to integrate so-called “shoppable” ad experiences into streaming video services and platforms. Some companies that are focused on these developments include Roku, Vizio, Amazon, DoorDash, Walmart, Warner Bros. Discovery, Comcast’s NBC Universal, Samsung and LG, among others.

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Vizio puts interactive holiday greeting cards on home screens

“We’re excited to offer Home Screen opportunities that make content search and discovery more enjoyable on VIZIO Smart TVs,” Liz Buhn, the VP of platform and content marketing at Vizio, said in a statement. “Through close collaboration with our media and entertainment partners, we enhance and elevate the viewing experience for millions. By fostering creativity and innovation, we can create engaging experiences that captivate audiences in new ways.”

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The Weather Channel app lands on Vizio TVs

The Weather Channel’s streaming app allows subscribers to watch a live feed of the nationally-distributed cable channel for $3 a month or $30 a year. Vizio users can get a free 7-day trial of the Weather Channel’s streaming service when they sign up through the app. Cable and satellite customers can watch the Weather Channel through the app without any extra fees when they log in with their pay TV credentials.

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Vizio says sports programming dominated fall TV viewership

According to Vizio, the National Football League (NFL) had 6 percent of all linear TV minutes measured from September 1 to November 21, 2022, while college football had just over 4.5 percent of measured minutes. Major League Baseball (MLB) programming was in third place with just over 1 percent of all total live minutes measured.

The data was released by Vizio Inscape, the company’s data measurement arm, and TV ad measurement firm iSpot.tv. It was first published in the December 2022 edition of Broadcasting & Cable magazine.

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Vizio says sports programming dominated fall TV viewership

The data was released by Vizio Inscape, the company’s data measurement arm, and TV ad measurement firm iSpot.tv. It was first published in the December 2022 edition of Broadcasting & Cable magazine.

According to Vizio Insight and iSpot.TV, the most-watched content on linear television during the fall season was:
National Football League: 5.99%
College football: 4.57%
Major League Baseball: 1.02%
Law & Order, Special Victims Unit: 0.95%
ABC’s Good Morning America: 0.79%
NBC’s Today Show: 0.73%
ESPN’s SportsCenter: 0.67%
Friends: 0.61%
NCIS: 0.53%
Fox News Channel’s Fox & Friends: 0.52%

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