Wulfric Light-Wilkinson, GM International at Wunderkind, said: “Price was always going to be a watchword for shoppers as we entered peak trading 2023. Cost-of-living pressures continue to weigh heavily on households – and with consumers making every effort to make their spend stretch further, we anticipated that Black Friday demand would see an even more pronounced boom this year, as more customers seek out deals and bargains online.”

The power of e-mail shows no signs of diminishing. It seems UK shoppers place the most value on communications they receive in their email inbox from brands and retailers, according to the latest research by Wunderkind.…

The annual shopping event continues to grow as a key period in the retail calendar. Data from marketing channel Wunderkind’s Marketing Pulse (which analysed over 100.7 million shopper journeys over the BtS period across 28 August-17 September), showed online revenues jumped 24% year-on-year, as shoppers spent on school essentials, transitional autumn wear and ‘back to work’ outfits.

The Mini x Icecream ‘Save the Polar Bears Collection’ includes a tee, a hoodie, and a keychain, retailing for $150. Importantly, 100% of the capsule collection’s proceeds at checkout will be donated to Polar Bears International and its education and outreach efforts “dedicated to informing, inspiring, and providing a powerful platform for saving the polar bears and the arctic region”.