Influencer marketing platform CreatorIQ measures social success for brands, using its unique EMV (Earned Media Value) metric and, on behalf of TheIndustry.fashion, it has compiled the below list of the Top 50 most successful luxury fashion brands on social media. Gucci achieved a whopping $392.3 million worth of social media value, comfortably ahead of LVMH's Dior which came in second with $351.1 million.

To learn more about how to interpret the chart, and what brands can learn from it, we spoke to CreatorIQ CSO Conor Begley.

Q: It’s interesting how relatively small or new brands can really punch above their weight, such as Jacquemus, which outperforms giants like Tiffany and Celine for instance. What can we learn from them?