“Brands invested to make the Chiefs-themed ads hard to miss,” said Cassandra Arora, the chief marketing officer of iSpot, which estimates the spend of an ad based on the market rate for how much companies have to pay to air commercials on TV. Basically, the more spend an ad has, the more viewers are seeing it.

Still, more Americans saw sports betting advertisements during N.F.L. games than on any other nationally televised programming in each of the last three years, according to data from iSpot, a TV measurement company. Three betting ads will run during this year’s Super Bowl broadcast, Mr. Highhill said.

Apple has been running the Vision Pro ad during National Football League games, according to iSpot.tv, which measures ad spending. Apple spent $6.4 million on the spot during the second week of January. By comparison, it spent $9.3 million on an iPhone ad in the first week after the release of the iPhone 15 last September.