And there is a lot more to the mystery. LIV Golf self-reported ratings using iSpot rather than Nielsen, the standard-bearer for TV ratings in the U.S. Some advertisers and entities prefer iSpot because it attempts to measure a wider audience than what Nielsen records.

That doesn't mean crypto commercials are gone for good. As ESPN noted, the markets have gone up and down, and it's possible ads for cryptocurrency

"Sometimes it's just better to stop talking and let the industry sort out, calm down, market stabilize, and then come back in when you've got a better story to tell," iSpot chief strategy and insights officer Peter Daboll told ESPN.