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Amazon Is Taking on Old-School Broadcast Giants With This New Deal

Amazon choosing Nielsen is a big deal for the company as Nielsen has more competition these days. While the company is still the dominant player in viewership management, according to NextTV, it has increasing competition in the sports space. For the most recent Super Bowl, NBCUniversal (CMCSA) used iSpot.tv, a 10-year old measurement company working with the network, to measure viewership.

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