The anime-based channel, which is a collaboration between Sony Pictures Entertainment’s Crunchyroll and GSN, will be available across FAST TV, with Amazon Freevee, LG Channels, The Roku Channel and Vizio WatchFree+ being the first to carry the channel. The network will launch on Oct. 11 on LG Channels, The Roku Channel and Vizio WatchFree+, with beginning to carry the channel on Oct. 17.

The new position was created amid increased competition between audience measurement companies as streaming laps traditional television. VideoAmp and rivals like Innovid and iSpot.tv are aiming to provide alternatives to Nielsen, which is seen as overly dependent on linear TV.

Or maybe investors should have been listening to Lightshed Partners’ Rich Greenfield. For the past six months, the outspoken media analyst has been warning that studios that ignore their ad base in favor of streaming do so at their own peril. Data from iSpot.tv, which monitors television ad spending, showed that big companies like the Home Depot, Macy’s, and automakers Chevrolet, Toyota and Volkswagen have literally dropped off the nation’s top 60 major advertisers list.

Recall that the Media Rating Council (MRC) stripped Nielsen of its accreditation in September 2021. That didn’t stop the TV industry from continuing to use Nielsen data to price ads since neither Comscore nor more distant contenders — Innovid, VideoAmp and iSpot.tv — provide a viable alternative yet.