Roscoe Williamson, global creative strategy and innovation director at MassiveMusic and Songtradr, says, “TikTok is a brand that moves at the speed of culture – something trending today can be forgotten tomorrow, so creating its first sonic brand has been an incredibly exciting challenge for MassiveMusic.

The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earlier this year.