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US Today, 01/19/2024

According to iSpot.tv, which measures ad spending, Apple ran the Vision Pro ads during National Football League games. Apple spent $6.4 million locally in the second week of January. By comparison, the company spent $9.3 million on an iPhone ad in the first week after the iPhone 15 was released last September.

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NBCU partners with top brands to transact with new currencies

The initiative comes after NBCUniversal completed what it says is the largest test and learning process in the industry with iSpot.tv, which consists of 67 advertisers from all major holding companies and 158 brands.

WarnerMedia selected iSpot.tv as well as Comscore and VideoAmp as the three measurement companies for the first tests of its own measurement alternative.

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