It probably helps that Pharrell frequently partakes in good deeds. Right before the end of last year, the artist’s label teamed up with MINI USA to release an exclusive merch collection featuring a variety of Icecream products. 100 percent of the proceeds went toward Polar Bears International, the non-profit polar bear conservation organization.

Pharrell looks to save the polar bears with his latest collaboration, a partnership between MINI USA and Pharrell’s design label, Icecream. Dropping an exclusive merch collection on NTWRK featuring a variety of Icecream products emblazed with MINI’s new Mini Electric car, Pharrell and MINI are donating 100 percent of the proceeds to Polar Bears International, the non-profit polar bear conservation organization.