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Vizio Wraps Strongest Upfront in Its History, Securing $200 Million in Commitments

IRVINE, Calif.—In a sign of a strong connected TV ad market, Vizio has announced that it concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios.

The figure marks a 100% year-over-year increase, Vizio said and comes on the heels of a 71% year over year increase in ad revenue in Q2, 2022.

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