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The business of influence: Why ageism and burnout are rife

Influencers are going to be at different stages of their lives and that will impact their relationship with brands, says Conor Begley, co-founder of influencer marketing platform Tribe Dynamics, acquired in 2021 by influencer marketing software firm CreatorIQ, where he is also chief strategy officer. The most impactful influencers are “genuinely aligned” with a brand’s story and history, he says.

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