“Once Netflix and Disney and all of them get their ad product up and running,” Wolk said, “the big advertisers who’ve been hesitant to spend money on streaming because it’s still mostly reruns are going to go, ‘Oh, I get it. Netflix, that’s the new primetime, FAST is the new cable. This is how I’ll spend the money.’”

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“These areas might see polar bears persist for longer,” said Steven Amstrup, the chief scientist at Polar Bears International, who is not affiliated with the new study. If the bears didn’t have abundant glacial ice, he said, “we wouldn’t have polar bears in that area right now.”