Articles have an offsite lifespan as well. With events like elections, we’ve found that pageviews from Search climb and peak on election night and then fall swiftly while Social traffic remains high in the days following the event. Tubular Labs has also seen a similar long tail in their social video research, reminding us that there are opportunities to engage readers even after they leave your site.

The growth of free, ad-supported television (FAST) in recent years offers new audience reach for advertisers, marketers, and publishers alike. It’s time for broadcasters and content developers, i.e. “publishers” to jump onboard “the new cable” if they’re not already: a recent report from TVREV says that by 2025, ad spend on FAST will surpass that of cable, broadcast, and subscription video on-demand (SVOD).