This acceleration coincides with another marketing pivot—moving into the world of influencers. According to influencer marketing analytics site Tribe Dynamics, in 2021 brands including Bang Energy, GFuel, and Monster “raced ahead on social media by winning over distinct content creator communities.” They did this through three main channels: TikTok influencers, online gamers, and sponsored athletes.

Vizio M-Series Quantum 58-inch TV - This TV has been selling for around $580 for a few months, but we have not tracked a better price for it before now. The Vizio M-Series lineup (8/10, WIRED Recommends) strikes a good balance between affordability and features. It's worth noting that due to the ongoing chip shortage, there haven't been a ton of great TV deals so far this year, making this one even more enticing.