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Disruptive Ways Financial Institutions Can Strengthen Customer Loyalty

Report on how to strengthen customer loyalty by Sara Coghlan, Senior Marketing Manager, APAC, Cheetah Digital


This sentiment is echoed in Cheetah Digital’s 2022 Consumer Trends Index, which reveals a 110% increase year-over-year among APAC consumers who want to be treated as an individual. They want more personalised messages based on their own individual wants and needs. Unfortunately, only 27% feel like their brands truly understand them, creating a huge gap.

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