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How much do sportsbooks spend on marketing and will it lead them to profit? 

From September 2021 to May 2022, US sports betting operators spent an estimated $282m on TV advertisements, according to an iSpot.TV report released in June 2022.

The combined advertising generated more than 18 billion impressions and, iSpot noted, over one-third of sportsbook advertising impressions were local ads. This validates our previous position that a state-by-state marketing approach is imperative due to the advantages of localization.

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