Even if you were unable to witness the magic at Comic-Con, the campaign’s reach went farther than the nerd culture event. Deadline reports via stats from iSpot that WBD utilized ad spots across its multiple networks to integrate Westeros and the Targaryens into programming. TBS, for instance, saw 20.9% of its advertising spots reserved for the series. And HBO, the mothership network, saw 99.1% of its ad impressions come from the Hose of the Dragon promos.