In pointing to success in the platform, Vizio said one media and entertainment client used the platform to quantify a 94% lift in audience engagement and noted 96% of the Vizio viewers who engaged with the campaign wouldn’t have seen it otherwise on linear TV. It noted that an insurance provider used the platform to track conversions to its website, with Vizio ads campaign driving 6.5x more visits to the website than Vizio audiences that didn’t see the ad. Vizio also offers third-party measurement support from partners Nielsen DAR, iSpot.tv, Videoamp, and Comscore, which all license the Inscape data for ad measurement use cases.

The new additions to its streaming library marks Vizio's continuation of “its commitment to make entertainment available to everyone,” the company said in a statement. “Following the [introduction] of ad-supported on demand content last November, the team has expanded the entertainment options at an accelerated pace to provide consumers with access to a massive free library of content that they can enjoy as a part of owning a Vizio TV," said Vizio's Vice President of Business Development Katherine Pond.

The virtual two-day event will take place on April 19 and April 21. The first day will feature a presentation and a panel titled “Influencers are Today’s TV Networks and Publishers.” Panelists will include Dustin Goot, TikTok’s head of creator monetization; Tim Sovay, chief business development, partnership, and operations officer at CreatorIQ; Latraviette Smith-Wilson, chief marketing and equity officer at Horizon Media; among others.

Welcome to the Cheetah Digital Media Issues Series, where veteran journalist, consultant, and advisor Charlie Crowe interviews CMOs and global media directors to uncover what they see as the opportunities, challenges, and other issues surrounding the world of media and brands.

The NBA’s popularity with young viewers continues to attract brands. iSpot data reveals the top five ad spenders during the league’s national broadcasts…

By encouraging and increasing viewership across formats, Jump Ads gives content providers a new opportunity to engage viewers beyond a single linear session with the ability to fully control and customize the user journey between platforms. This includes the ability to choose at what point of the show the ads will appear, how often they appear, and even to which app the overlay points. Vizio is currently working with additional content providers and brands on a variety of integrations, Vizio said.

Rarible Street, roused by the metropolitan energies of New York, will be populated with spring up shops including brands like The Fabricant, Placebo Digital Fashion House, Artcade @ Fred Segal with selective drops by Atari Hotels and Subnation…

Rarible Street will host a temporary space, the Rarible Fresh Drip Zone, inspired by the streets of New York, with concrete and urban vibes. The area will be populated with pop-up shops including the following brands: Placebo Digital Fashion House, The Fabricant, Artcade @ Fred Segal with exclusive drops by Atari Hotels and Subnation, Perry Ellis America, Artisant in collaboration with PUMA, Miss J Collection by Crypto Couture, Macr0matic (NFT artist), Fabeeo Breen, Girls Gang Label, The Immersive Kind, the exclusive collection of digital VAULT.swiss watches, and Fresh Couture.

MVFW will also be Fred Segal’s first show with Web3 elements. The brand worked with Subnation, a media tech holding company that does metaverse activations, to produce two collections for the show. In total, there will be eight virtual goods, including jackets, pants, shoes, a helmet, sweater and a fanny pack. Each item can be purchased as an NFT or as a physical garment.

Marketers used to allocate ad spend to reach audiences on particular networks. “Now, they’re going to three or four large OEMs,” Kodige said, referring to Samsung, VIZIO and Roku.

Vizio M-Series Quantum 58-inch TV - This TV has been selling for around $580 for a few months, but we have not tracked a better price for it before now. The Vizio M-Series lineup (8/10, WIRED Recommends) strikes a good balance between affordability and features. It's worth noting that due to the ongoing chip shortage, there haven't been a ton of great TV deals so far this year, making this one even more enticing.

In search across television when it comes to brand visibility across all types of media, LG with 88% of the clicks owns the market. Samsung follows with 75%, VIZIO came in third with 72%, Sony with 71%, TCL with 68%, Hisense with 40%, Insignia with 27%, Toshiba with 27%, Sceptre with 13%, and SuperSonic with 3%.

For example, in December 2021, Fred Segal partnered with media tech holding company Subnation to develop Artcade, an experience launched at the retailer’s Los Angeles location on the Sunset Strip and within the metaverse. Artcade’s NFT gallery, including digital skins and virtual goods, were alluring components of this launch. The experience also featured digital asset jewelry tokenized by physical 18-karat goods from Metagolden. A collaboration with artist Ashley Longshore included tangible goods and NFTs featuring iconic women.

Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of relationship marketing in the year ahead with the release of its 2022 Global Digital Consumer Trends Index. In conjunction with eConsultancy, the global report looks at consumer attitudes and year over year trends in personalization, privacy, messaging, advertising and brand loyalty based on survey insights collected from more than 5,400 consumers across six countries.

“The path to purchase today looks more like a bowl of spaghetti, with technologies providing infinite routes to closing the sale,” according to the 2022 Digital Consumer Trends Index from Econsultancy and relationship-marketing platform Cheetah Digital. “What used to be a simple game of persuasion, which marketers had nearly mastered, has morphed into the age of consumer empowerment where control, choice and convenience rule the day. Marketers need to pivot energies from trying to persuade, to a model that tries more to support a customer.”

Vizio said it has launched another set of Features channels as part of its WatchFRee Plus free streaming service. The thematic Features channels are created and curated based on data from Inscape, Vizio’s data unit, and are among the most-watched of the 250 WatchFree Plus channels.

Investors looking for stocks in the Consumer Products - Discretionary sector might want to consider either Funko-A (FNKO) or VIZIO Holding Corp. (VZIO). But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.

Advertisers have grown more focused on business outcomes from their marketing campaigns, pushing media companies to offer performance-based guarantees. As data-drive attribution becomes more scalable and standardized, these deliverables are becoming more attainable. Jon Stimmel, chief growth officer at CTV ad-tech company Sabio, will discuss these issues more in-depth as a featured speaker at the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives and decision-makers. The event will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, March 16-18.

Among them is Irvine, California-based Vizio, which said the city’s growing tech workforce and work-life balance were factors in its decision to locate a new tech innovation office in Denver, which will create more than 100 jobs by the end of 2022.

So much so that the first two episodes — which premiered in April 2020 — combined to be the No. 5 most-watched show on its first night, according to data from VIZIO’s Inscape.