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VIZIO Is Helping Advertisers Reach Football Fans This Upcoming Season

Here’s how it works. First, VIZIO’s Inscape ACR data highlights which households are watching football programming, including both either linear or streaming formats, as well as related football content like NFL channel, RedZone, and programs like College Gameday.

Then, in addition to serving ads directly into the programming itself, Household Connect allows brands to retarget that household with relevant ads or messaging to other devices—mobile phone, tablet, or laptop.

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VIZIO EXTENDING FOOTBALL ADVERTISING BEYOND THE TV

VIZIO’s Household Connect solution allows brands to extend their campaigns past the TV and onto the devices of any member of the household as part of a more holistic messaging effort.

Here’s how it works. First, VIZIO’s Inscape ACR data highlights which households are watching football programming across both linear and streaming formats, as well as related football content like NFL channel, RedZone, and programs like College Gameday.

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Dallas Events Calender - Aug 2022

Immersive Van Gogh, presented by Lighthouse Immersive and Impact Museums, is a digital art experience that invites audiences to enter the works of van Gogh, evoking his highly emotional and chaotic inner consciousness through art, light, music, movement, and imagination.

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San Antonio Events Calender - Aug 2022

Immersive Van Gogh, presented by Lighthouse Immersive and Impact Museums, is a digital art experience that invites audiences to enter the works of van Gogh, evoking his highly emotional and chaotic inner consciousness through art, light, music, movement, and imagination.

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DistroTV FAST App Added to Vizio Smart TV Lineup

“Vizio appreciates DistroTV’s dedication to building personalized experiences for today’s streaming audience,” said Chris Tanquary, senior director of business development at Vizio, in a statement. “Vizio strives to be a place where viewers have endless entertainment options across all categories and genres, so, there is something for everyone.”

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TikTok and Vizio team up for custom smart TV integration — Sorensen

As highlighted in the Parks Associates’ OTT Video Market Tracker, smart TV manufacturer Vizio has partnered with TikTok to make content available on all Vizio smart TVs. Users can watch videos from TikTok creators directly without the need to download an additional app. TikTok TV content will rotate in a carousel on the Vizio homepage. Vizio TV owners will be able to find videos from TikTok producers and subjects right from the smart TV home screen, without having to sign in or go app diving.

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VIZIO Holding Corp. to Participate in BofA Securities 2022 Media, Communications & Entertainment Conference

On Wednesday, September 7, 2022, VIZIO Holding Corp.’s (NYSE:VZIO) Chief Financial Officer, Adam Townsend, will participate in the BofA Securities 2022 Media, Communications & Entertainment Conference.

A live webcast of the event will be available on the Company’s Investor Relations website at investors.vizio.com on Wednesday, September 7, 2022, at 6:40 P.M. Eastern Time / 3:40 P.M. Pacific Time. An on-demand replay will be available shortly after the conclusion of the presentation.

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DistroTV brings free streaming to Vizio

Vizio and DistroTV say they are aligned in their missions to provide content and access for everyone; including movies and syndicated TV shows in the sports, kids and family, news, lifestyle, gaming, and music categories and more.

DistroTV claims to offer the largest, independent, free, ad-supported streaming TV (FAST) app in the US. Its channels encompass news, sports, movies, music and entertainment and lifestyle content. This includes original content and new channel offerings that cater to English, Southeast Asian / Indian and Spanish-speaking audiences, as well as a recently released channel bundle that targets the African community.

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Tribe Dynamics x True Beauty Ventures Partner to Grow Beauty Brands

Conor Begley, co-founder of Tribe Dynamics and chief strategy officer at CreatorIQ, said, "We are thrilled to partner with True Beauty Ventures given their exclusive focus and deep expertise in beauty investing. TBV has a strong reputation, an incredible eye for brands, and the right expertise to help our customers grow their business. Brands that TBV have invested in are some of our top performers on Tribe today.”

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Distro Jumping On Vizio

“We are thrilled to join the Vizio family, particularly at a time when we are continuing to grow our viewership and channel content at a rapid pace,” said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV. “By expanding our distribution via Vizio Smart TVs, we can continue to provide audiences with the content they crave, and all while maintaining our FAST no-sign up, credit card, or email required model.”

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DistroTV adds Vizio to its FAST distribution lineup

“We are thrilled to join the Vizio family, particularly at a time when we are continuing to grow our viewership and channel content at a rapid pace,” stated Navdeep Saini, co-founder and CEO of DistroTV parent company DistroScale.

DistroTV can further boost its viewership with Vizio. The TV maker recently noted 16.1 million of its users were actively engaged with Vizio’s SmartCast streaming platform in the second quarter.

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Tribe Dynamics and True Beauty Ventures Partner to Accelerate Growth for Beauty Brands

True Beauty Ventures (“TBV”), the leading beauty and wellness focused emerging growth fund, and Tribe Dynamics the most comprehensive influencer marketing analytics platform for passion-driven lifestyle brands, today announced a partnership to expand ways to collectively accelerate growth for beauty and wellness brands.

This partnership enhances the ways Tribe Dynamics can help customers not only grow their businesses through influencer marketing, but also provide access to potential capital investment. True Beauty Ventures will also apply Tribe Dynamics’ analytics and tools to evaluate potential investment opportunities and will extend these resources to TBV’s partner brands.

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VIZIO Launches DistroTV’s 270 Free, Ad-Supported Channels

Starting on Tuesday, VIZIO smart TV owners will see a huge increase of free, ad-supported TV (FAST) channels on their streaming hubs as DistroTV — the nation’s largest, independent FAST provider — has launched its diverse content lineup which features over 270 channels and thousands of hours of on-demand content from around the world.

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Vizio Adds DistroTV App to Smart TV Platform

“Vizio appreciates DistroTV’s dedication to building personalized experiences for today’s streaming audience,” said Chris Tanquary, senior director of business development at Vizio. “Vizio strives to be a place where viewers have endless entertainment options across all categories and genres, so, there is something for everyone.”

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‘Mariupol. Unlost Hope’ Sets Ukraine Independence Day Release Date – Global Bulletin

Independent free, ad-supported streaming TV (FAST) app DistroTV has expanded its content offerings to the Vizio smart TV platform. DistroTV features more than 270 multicultural channels, including original content and new channel offerings that cater to English, Southeast Asian/Indian and Spanish-speaking audiences, as well as a recently released channel bundle that targets the African community. It is available to stream for free in more than 60 markets through its apps on streaming devices and smart TVs, as well as worldwide on the web.

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Personalization still proving a headache for marketers

That is one of the key findings of a new Cheetah Digital study, in association with Econsultancy, designed to reveal what consumers expect from the brands they do business with, the channels they want to connect on and the data they are prepared to share at every stage of the customer lifecycle, from acquisition through to loyalty.

Cheetah Digital says it has seen a stark rise in consumers expecting competitions and prize draws (+ 73% ), exclusive access and content (+58%), personalised product recommendations (+56% increase), brand recognition (+45% increase) and community (+33%).

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A Brief Look at Some of the Popular Free Streaming Services

If you want to watch the latest movies and shows without having to pay a cent, try Pluto TV. You can watch more than 250 live channels, including movies from AMC Networks and CNET. This service also has a Latino service. Some of the live channels on Pluto include comedy, music, sports, and telenovelas. Pluto is also the company that powers Vizio’s WatchFree streaming service. This service provides over 100 free, ad-supported channels to its SmartCast TVs. The service is also available on many TiVo devices and Android and iOS mobile devices.

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NFL Preseason Games Catch Most Watch-Time: TV By the Numbers

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With preseason action now in full swing, the National Football League sprints to the top of our watch-time ranking. From August 8-14, the NFL scored 2.24% of minutes watched, up from 0.55% the previous week when there was only one game.

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