A look at the shareholders of VIZIO Holding Corp. (NYSE:VZIO) can tell us which group is most powerful. With 45% stake, individual insiders possess the maximum shares in the company. Put another way, the group faces the maximum upside potential (or downside risk).

Invidualy, Beast’s videos average 43 million views each, according to Tubular Labs.

That said, Beast doesn’t just live on just YouTube. Per Tubular, he has 211 million connections overall on YouTube, TikTok, Instagram, Facebook and Twitter - all of which he used to drive people to the Beast Burger location in Jersey.

Social video measurement and analytics platform Tubular just completed a study of the video-consumption habits of consumers of various direct-to-consumer brands, and has shared the data with Datacenter Weekly first. Here’s the intel they have on Allbirds, the trendy sustainable footwear and apparel company:

53 percent of the time spent on a VIZIO TV is spent on their SmartCast platform, with just seven percent spent on an external media player or dongle, according to CFO Adam Townsend, who also cited a recent customer survey that revealed that 38 percent of the smart TV manufacturer’s customers still have a cable or satellite subscription and are watching linear TV via a traditional set top box.

DistroTV, the nation’s largest, independent, free, ad-supported streaming TV (Fast) app on Friday announced that it is expanding its content offerings to Vizio.

Investors with an interest in Consumer Products - Discretionary stocks have likely encountered both Prestige Brands (PBH) and VIZIO Holding Corp. (VZIO). But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.

The recipients of the 2022 OTT.X Hero Award were:
Greg Barnard, director of content acquisition, Vizio
Liz Buhn, senior director of content and partner marketing, Vizio

Go Addressable was launched last June by Altice USA, Charter Communications' Spectrum Reach, Comcast, Cox, DirecTV Advertising, Dish Media and Vizio.

VIZIO today released the results of a case study measuring the effectiveness of promoting ad-supported video on demand (AVOD) services on the smart TV Home Screen, that among other findings shows how much cheaper it is to keep or regain users than it is to acquire new ones.

“I have heard nothing, nor have I seen an ad for one either,” TVREV analyst Alan Wolk said in a Wednesday afternoon email exchange focused on XClass TV. “I have to remind myself that they actually rolled it out a while back and that it is currently in stores.”

Joe Marino, Managing Partner & Head of Client Success at MadHive spoke to how all that targeting worked on a local level and how that made for a far more cost-effective buy while still providing the scale that political campaigns require.

The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, September 2021]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week one action stretching from Thursday through Sunday gave college football the top spot in our watch-time ranking for Aug. 29-Sept. 4. Across a variety of networks, the sport accounted for 6.05% of minutes watched -- up from 0.87% the previous week, when there were just a handful of games played.

More than one-third of customers who have a Vizio smart television set are still watching linear content through a traditional cable or satellite set-top box, the company's top financial executive revealed on Wednesday.

The data point, revealed by Vizio's Chief Financial Officer Adam Townsend, was collected from surveys sent to select Vizio customers. That survey found 38% of customers still use cable or satellite, and around 30% have dropped their cable or satellite service entirely, Townsend said.

VIZIO released a new case study examining how smart TV home screens drive traffic to AVOD services. One interesting nugget in the analysis looked at the cost of acquisition for new users vs lapsed or retaining users. The results show that it is 82% more expensive to acquire a new subscriber than retain an existing subscriber, and 43% more expensive to acquire a new subscriber than regain a lapsed subscriber.

This is the first EMS Wave evaluation to consider a diversified EMS market, with updated evaluation criteria and an expanded selection of providers. We’ve looked at the 10 most important EMS vendors: Acoustic, Acquia, Adobe, CM Group, HCL Software, Microsoft, Oracle, Salesforce, SAP, and SAS.

What are some of the biggest lessons you learned from your previous role at Cheetah Digital (particularly during the acquisition stage)?

I’ve learned countless lessons during my career. It’s actually one of my favourite things; I love finding a new way of approaching a problem or hearing a unique point of view on a topic. I wouldn’t go as far as to say I like being wrong — who would? — but I never want to sit still. I want to keep evolving my thought processes and embracing new, better ways of working.

Ken Norcross, head of data licensing and strategy at Vizio, is the operations leader responsible for developing growth strategies at the smart-TV maker’s Inscape data division. Inscape is the leading provider of automatic content recognition (ACR) technologies and TV data. Norcross is responsible for fueling the data-driven strategy of Vizio’s connected-TV business based on ACR TV viewing data as part of the new landscape of third-party measurement platforms used as TV currency. He is also a leading representative for the Vizio-led addressable TV consortium, Project OAR. Before joining Inscape in 2017, Norcross worked in cross-platform measurement at Nielsen.

Of the ones I’ve had the pleasure of working with, I know that Mailchimp, Constant Contact, Campaign Monitor, and Emma all have fairly comparable monthly and annual plans to pick from. So, which do you use?

The New York Stock Exchange welcomes William Wang, founder, Chairman, and CEO of VIZIO Holding Corp. (NYSE: VZIO), today, Thursday, March 25, 2021, in celebration of its Initial Public Offering.

Stephens analyst Nicholas Zangler is doubling down on shares of the television maker.