In its most recent white paper, Watching Is Better Than Listening: How to build brand preference using social behaviors, Tubular Labs demonstrates how evaluating the impact of social video goes beyond likes, comments and shares.

Examining behaviors of social audiences, Tubular’s meaningful measurement tools provide deep insights into audiences that can help inform content that translates to sales and site visits. This is useful for direct-to-consumer (DTC) brands like Allbirds looking for ways to best connect with their audience on social media

TikTok in June began making its way to larger devices, with a new integration on Vizio smart TVs.

John Casillo, an analyst at TVREV adds, “Sports betting is seasonally-focused, with a specific emphasis on the fall and winter for the NFL.”

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL's opening weekend secured the top spot in our watch-time ranking for Sept. 5-11. Across Thursday and Sunday broadcasts on NBC, CBS and Fox, the league accounted for 7.16% of minutes watched.

Other platforms are also leveraging ACR data, with Roku incorporating it into its dynamic linear ads product. Vizio in May unveiled an advertising analytics platform with Inscape ACR, which Vizio says grabs data from 20 million connected TVs.

You’ll find insights from TVREV Thought Leaders Circle members at InnovidXP, VIZIO, IRIS.TV, SpringServe/Magnite and Mediaocean, with an additional deep dive, including maps, from MadHive.

This summer, it announced that “companies including Disney, Fox/Tubi, LG Ads Solutions, NBCUniversal, Paramount, VIZIO and Warner Bros. Discovery have committed to working at an industry level with agencies, advertisers, and standards-setting bodies” on a measurement framework that ensures ads are only counted when delivered to screens known to be on that have viewers in front of them.

FASTs offered by smart TV and device OEMs embedded in interfaces such as Samsung TV Plus, Vizio WatchFree+, LG Channels, The Roku Channel, and Amazon’s Freevee and; and single publisher apps such as Crackle, along with wide-range content providers that populate linear and on-demand channels for others.

Vizio of late has doubled down on improving its SmartCast streaming platform and its WatchFree+ service. WatchFree+ now ranks as the number two free ad-supported app on SmartCast – behind YouTube – according to Vizio’s chief revenue and strategic growth officer Mike O’Donnell.

“We’ve been able to add a lot of different touchpoints,” O’Donnell said at the Piper Sandler Grwoth Frontiers investor conference on Wednesday. “Whether that be the button on the remote, the app itself, the promotional tools and additional custom carousels…to make our consumers aware of what’s available.”

CTV is a wholly unique environment. It’s a TV environment. So it must be measured with practices that take into account the uniqueness of the TV reality.

Yet despite these fundamental differences, many are still trying to apply the same technology used to measure mobile/computer ad viewability to the TV space. Forgive the cliche, but that’s the classic definition of forcing a square peg into a round hole.

The record points to that being no empty threat. The former comedian and founder-CEO of Entertainment Studios, whose properties include The Weather Channel, Justice Central, Comedy TV and The Grio streaming and digital platform, is also known for his $10 billion 2021 discrimination lawsuit against McDonald’s Corp. He’s also sued measurement giant Nielsen twice over billing and performance disputes since 2020.

TV manufacturers, including Samsung, LG and Vizio, have small but booming ad businesses built on the same premise. Their bread and butter is advertisers like Disney, Amazon and Netflix, who will pay to get ahead of the streaming bottleneck that occurs when users have time and space to choose what they want to see but don’t know what they want to watch.

Smart TV’s increased usage in Q2 contrasts with the fact that smart TV sales have been hampered by supply-chain issues. Smart TV maker Vizio, for example, reported hardware sales had flatted from Q1 2022 to Q2 2022.

Smart TVs surpassing connected TV devices — i.e. TVs that use a CTV device like a Roku streaming stick or Apple TV puck to access streaming services — doesn’t mean that smart TV platform owners like Samsung and Vizio have overtaken CTV platform owners like Roku and Amazon for viewership share, however. In fact, Roku’s and Amazon’s CTV platforms — which are built into some smart TVs — still combine to account for more than a third of global streaming watch time in Q2.

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VIZIO today released some interesting data points about how football fans interact with TV… and other devices. The insights suggest that advertisers trying to reach football fans with traditional TV advertising should consider expanding their reach to additional connected screens wherever possible.

With MadHive, they can log into our platform and set a frequency cap at a household level of say, one per hour or one per day—whatever frequency they feel is warranted—and then we can ensure that these households either see a commercial with a different message or a completely different non-political ad.

Ed McLoughlin, Managing Director, Madhive

It is 43% more expensive to acquire a new AVOD subscriber than regain a lapsed subscriber, according to a study from VIZIO Ads that looks into the effectiveness of promoting AVOD services on the smart TV home screen. Other findings include:
· It is 82% more expensive to acquire a new subscriber than retain an existing subscriber.
· The higher up and bigger the promotion appears on the Home Screen, the more traffic it drives to the AVOD service. However, the incremental traffic smaller-sized promotions located elsewhere on the Screen attracts do so at a cost-per-acquisition on par with the larger ads (making them highly cost-effective).
· The size of the promotional budget was directly correlated to the increase in results, without increasing the cost-per-acquisition.

“Brand-lift studies were not part of the conversation in influencer marketing five years ago,” Tim Sovay, chief BD and partnerships officer and COO at influencer marketing software platform CreatorIQ, told us.

“Brand-lift studies were not part of the conversation in influencer marketing five years ago,” Tim Sovay, chief BD and partnerships officer and COO at influencer marketing software platform CreatorIQ, told us.