Even though the smell of barbecue still lingers in the air, retail marketers need to start ramping up for the holiday season. They can begin cleaning their database of stale or antiquated data and warming their contact list to stave off deliverability issues. Even more, they should be considering the implementation of a zero-party data strategy to load the database with opt-ins and the psychographic and preference data required to deliver better personalised offers that their customers actually want.

In addition to the data from DirecTV, Yahoo uses data from connected TV providers and publishers, as well as Automatic Content Recognition data from providers including Vizio’s Inscape.

If someone is watching a Vizio TV in an office, say, or a bar or gym, the bid request for an ad will come with a Vizio device ID attached. “But you’re not going to find that device ID in many first- or third-party segments,” Rodriguez said. “So, you need something in the middle to connect the audiences.”

If you’re one of those consumer electronics guys (or if, like VIZIO and Roku, making TVs is your jam) you need to continue to prove me right here and keep staying on top of the user experience, making it easy for viewers to find what they want to watch and to move to a new device without much hassle. Invest in your FASTs, especially in personalization. Look to Spotify as a guide as to how personalization works to create loyalty.

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL is atop our watch-time ranking for the fifth straight week. NFL games accounted for 6.31% of minutes watched from Oct. 3-9, down slightly from 6.97% the previous week.

As the media world continues to fragment, it is critical for marketers to understand what qualities make an effective video partner to maximize ROI. Leveraging social video data from Tubular Labs, we’ve created a guide for marketers to identify the optimal social video partner — one that can successfully move viewers down the purchase funnel

Hisense isn’t Samsung or Vizio, but it is a meaningful competitor in a growing smart-TV sector.

VIZIO recently conducted a case study measuring the effectiveness of its Household Connect solution for a global travel service. The campaign allowed the brand to advertise on CTV, but also extend those ads to additional connected devices in the home. The result was a significant lift in brand recognition among survey respondents. Specifically, the Household Connect campaign led to:

MyTime Movie Network is also creating original programming. The network is behind the lifestyle TV series “@Home with Tori.” Season 1 of the 10-part series premiered on Vizio last June, and season 2 is in pre-production by MyTime.

Tubular Labs has expanded its premium AI ContentGraph™ technology across its product suite. The feature enables brands to identify audiences across 1,500 different video categories, topics, and genres, and identify the most relevant trends. Videos and creators across the top social video platforms can be classified under multiple categories and topics. “Enhancing the capabilities and structure of our content taxonomy is foundational to Tubular’s success,” said Greg Coleman, CEO of Tubular Labs. “By leveraging our technology, marketers and media companies alike can stay on the pulse of culture as it expands, to gain further insight into social video audiences throughout the customer journey.”

Like Pluto, Tubi is a media-owned FAST, as is Xumo, which is owned by Comcast, and NBCUniversal’s free version of Peacock. Other players in the space FAST space include The Roku Channel and Amazon’s Freevee, among others. Leading smart TV makers also offer FAST services as part of their device interfaces, such as Vizio WatchFree+, Samsung TV Plus, and LG Channels.

Tubular Labs, the leader in global social video intelligence and measurement, expands its premium AI ContentGraph™ technology across its entire product suite. The feature enables brands to identify audiences across 1,500 different video categories, topics, and genres. With an even more in-depth and exacting picture of the constantly shifting social video landscape, advertisers and media companies can now keep pace and identify the most relevant trends, by enabling marketers to search, filter, and surface the topics their audiences care about most.

Vizio ended its upfront season with over $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase, the company said Thursday.

Smart TV advertising platform Vizio Ads announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase. The company attributes the growth to audience migrations from linear to streaming along with better targeting and measurement direct-to-device advertising deals, and an expanded library of programming on VIZIO’s streaming service, WatchFree+.

Elan Ashendorf, VP of Engineering at Madhive brought up the importance of having a multi-faceted approach to privacy while highlighting the important role cryptographic techniques can play.

As the cord-cutting movement continues, advertisers need to reach their audience with digital targeting capabilities in order to deliver their message in a precise and effective manner – all while keeping in mind consumer privacy. With regulations like GDPR and CCPA, it's important to have a multi-faceted approach to privacy. Madhive leverages a variety of technologies to ensure compliance and audience accuracy - including a number of cryptographic techniques alongside clean rooms in order to protect consumer data and any PII.

Irvine-based VIZIO says it has booked $200M in ad commitments for its VIZIO Ads offering, from agencies, brands, and studios. The company says the advertising is a 100 percent year-over-year increase. VIZIO offers up ads for the streaming services on its smart TVs. All those streaming services are ad supported.

Irvine-based Vizio Holding Corp. (NYSE: VZIO) climbed 6.8% to $9.85 and a $1.9 billion market cap. The provider of televisions and an advertising platform today announced it has more than doubled its upfront season to more than $200 million to direct advertising commitments from agencies, brands and studios.

(RTTNews) - Shares of VIZIO Holding Corp. (VZIO), a provider of smart televisions, sound bars, and accessories, are up more than 4% Thursday morning at $9.60.

VIZIO today said it concluded its upfront season with more than $200 million in direct advertising commitments, a 100% year-over-year increase, driven by unique audiences, innovative home Screen advertising, and expanded library of free programming.

IRVINE, Ca.—Vizio says it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, double the amount it garnered in 2021.

The company attributes the increase to trends such as audience migrations from linear to streaming along with Vizio Ads; better targeting and measurement direct-to-device advertising offers. Other contributing factors include the expanded library of programming on Vizio’s free ad-supported streaming service, WatchFree+, as well as buyer demand for data-informed advertising and home screen engagement offerings that deliver unique audiences and great experiences, the company said.

VIZIO announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.

The steady growth in advertising revenue for VIZIO Ads can be attributed to a variety of broad market factors such as audience migrations from linear to streaming along with better targeting and measurement direct-to-device advertising offers. Other contributing factors include the expanded library of programming on VIZIO’s massive free ad-supported streaming service, WatchFree+, as well as buyer demand for data-informed advertising and home screen engagement offerings that deliver unique audiences and great experiences.