Jillian Dimoff, Strategic Account Executive at Cheetah Digital, recommends the most logical first step might be to do an asset inventory analysis. She asks, “What do you have that has a low cost and a high perceived value in your arsenal that we can leverage within the program?

In 2011, I joined Mark Cuban’s team and helped rebrand and digitize the marketing efforts for AXS TV, the largest independent TV net in NAmer. I then joined SUN Microsystems co-founder Svott McNealy’s startup Wayin by developing social intelligence and content feeds for news, entertainment and other media properties. I now sit as head of global content at the CM Group telling the stories of marketers using our relationship marketing platforms to engage hundreds of millions of consumers across email, SMS and loyalty.

Arrix said opening up the data pipe was part of what he called a more ambitious 2023 agenda for the group, comprised of Altice USA, Charter’s Spectrum Reach, Comcast, Cox, DirecTV Advertising and Vizio as well as Dish Media.

A new annual survey from CreatorIQ reveals numerous findings around the creator economy, including just how important Instagram Reels have become. According to the report, respondents say Reels are the most effective (most likely to drive engagement/outcomes) content type on Instagram 71% of the time. But just 10% said Stories were, despite also being video-based. Other key takeaways from the video portion of the report:

Below is a snapshot of TV by the numbers for the week of November 7-13, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Chicken Soup for the Soul Entertainment Inc. announced this week it had expanded its deal with VIZIO so that buttons specifically for the Redbox and Crackle apps will appear on VIZIO remote controls. In the second half of 2023, consumers who purchase new VIZIO TVs will have immediate access to the ad-supported services’ movies and TV series via dedicated buttons.

A new annual survey from CreatorIQ reveals numerous findings around the creator economy, including just how important Instagram Reels have become. According to the report, respondents say Reels are the most effective (most likely to drive engagement/outcomes) content type on Instagram 71% of the time. But just 10% said Stories were, despite also being video-based.

Fashion accessory retailer, MZ Wallace, was one of them. After making the decision to relaunch a loyalty program it established in 2014, it turned to Sailthru — part of CM Group and the leading personalized marketing automation SaaS solution for retailers, publishers and media — to bring its loyalty program points management system in house and add new layers of personalization to the experience. Its goal was to reward program members with more engaging, interactive online experiences, add new loyalty perks and rewards, and increase repeat purchases.

Jellysmack is the third biggest company by monthly cross-platform unique U.S. digital video viewers, according to Tubular Labs, trailing only Disney and Paramount Global.

“Over the past few years, there have been some serious strides in developing full-funnel measurement standards and solutions for the creator marketing industry,” CreatorIQ’s Chief Business Development & Partnerships Officer Tim Sovay said. “This is driving the next phase of growth for the industry, as it helps prove both top- and bottom-of-funnel ROI for creator campaigns down to the dollar, justifying the increased levels of spend going to creators and the overall sector.”

Consumers have more control over their personal data than ever before, forcing marketers to change the way they collect it. For The Drum’s Data & Privacy Deep Dive, Tim Glomb (VP of content, CM Group) explains how engaging with customers directly will result in better, more actionable insights.

Data from Tubular Labs during the same period also indicated that GMA's Facebook video views were at 378.68 million, while ABS-CBN only had 243.39 million. Facebook engagements were respectively at 10.24 million versus 9.18 million, still in favor of GMA.

“It’s nearly impossible for growing brands to succeed without partnerships with influencers,” Chrissy Werner, VP of marketing at Tubular Labs, declares. “Influencers drive commerce and advertising the way traditional forms like TV, radio, and newspapers did for decades. As a collective, creators continue to grow in power and counter media conglomerates worldwide.”

Tubular Labs’ latest data shows B/R Football had 52.8 million views on TikTok, 35.8 million views on YouTube, 20.8 million views on Twitter and 13.2 million views on Facebook in September 2022. Viewers are mostly male and between the ages of 18 to 34 years old. Nearly a third of YouTube viewers are based in the U.S. B/R Football has 4.1 million followers on TikTok and 2.3 million subscribers on YouTube.

An expanded deal means that Crackle and Redbox's ad-supported streaming services will be directly accessible through the remote buttons in the second half of 2023. Those services are currently distributed through more than 140 touchpoints on platforms including Amazon Fire TV, Roku, Apple TV, game consoles, iOS/Android devices and smart TV brands including Samsung, LG and Vizio.

The new remotes will be included with Vizio smart TV sold in the second half of 2023. “As one of the first to launch the Chicken Soup for the Soul app, and Crackle FAST channels in our free streaming service, WatchFree Plus, we are pleased to offer new Vizio customers direct access to the Crackle and Redbox streaming services from the Vizio remote,” said Seta Goldstein, director of content & technology partnerships at Vizio . “Our expanded relationship with Chicken Soup for the Soul Entertainment makes it easy for Vizo users to discover Crackle and Redbox programming — at the touch of a button.”

A report by CM Group highlighted the three most important stats affecting customer loyalty today.

IRVINE, Calif.—Vizio has unveiled some significant upgrades to the design and user experience for WatchFree+, Vizio’s free streaming service that comes built into millions of Vizio Smart TVs.

Vizio’s free ad-supported streaming TV service WatchFree+ is getting a refreshed brand design and user experience, including a new entertainment programming guide.

According to Vizio, the new update features a more intuitive Electronic Program Guide (EPG) – the place where users go to browse linear channels in a familiar fashion similar to traditional pay TV or cable – with faster and easier navigation alongside more personalized features.