VIZIO Builds Census-Representative ACR PanelVIZIO has built a census-representative panel using automatic content recognition (ACR) data from its subsidiary Inscape. Measurement provider Innovid will use the “National Representative Panel” (NRP), which has access to ACR data from approximately 21 million smart TVs.

MotorTrend FAST TV will now stream on Vizio WatchFree+. The channel is a showcase for auto enthusiasts. Viewers can access the MotorTrend FAST TV channel in the Sports + Outdoor category on Vizio by finding channel 607 on the program guide.

CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space.

Canela Media, a minority-owned technology driven company committed to redefining digital media experiences for the Hispanic community, has announced that the Canela.TV free channel is now available on VIZIO’s free streaming service.

Consumers Are Not Very Loyal to TV Set Brands: TV brand loyalty (or lack thereof) creates another measurement challenge. Many of the new currencies use Vizio data but projecting household viewing based on usage of Vizio smart TVs will not produce a complete picture as 86 per cent of households with one Vizio TV have other TVs from other brands.

FAST platforms have all leaned into the holiday craze. For example, Pluto TV and Xumo have launched holiday-themed sections of channels in their programming grids in "Season's Greetings" and "Holiday Hub," Respectively.

MotorTrend Group, a Warner Bros. Discovery company, on Dec. 15 announced MotorTrend FAST TV is available to stream on VIZIO WatchFree+.

This means both dedicated automotive enthusiasts and intrigued new viewers will be able to experience MotorTrend TV’s extensive programming on VIZIO’s free streaming service, WatchFree+.

“All of the big services will need a FAST channel— not so much in the U.S,” said TVREV co-founder and lead analyst Alan Wolk, who coined the FAST acronym in 2018. Where much of the world’s population lives, “people just don’t have money for subscription-TV services,”

VIZIO WatchFree+ is expanding its Spanish-language offerings. The free ad-supported TV (FAST) and video-on-demand service for users of VIZIO SmartCast TVs is adding Canela.TV, an ad-supported video-on-demand (AVOD) channel which offers over 10,000 hours of Spanish-language content. Audiences can find Canela.TV on channel 858 of the WatchFree+ programming guide.

Vizio’s Inscape is taking its automatic content recognition (ACR) data to the next level, unveiling an audience measurement solution that’s reflective of the national U.S. population.

Called the National Representative Panel (NRP), Inscape’s dataset reels in viewership data from over 21 million opted-in Vizio smart TVs. Innovid is one of the first partners supporting the NRP’s launch.

“NRP, which stands for National Representative Panel, is a new product from Inscape that we are all very excited about,” explains Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO Unified Data. “What that means at a very high level, is that we are taking viewership data that we’ve been collecting and calibrating it against census data in order to come up with a more refined, currency-grade data set.”

“Just like in the early days of cable, as this was all taking shape, a lot of people initially wondered, ‘Is anybody actually going to watch all this stuff that’s been around for all these years?’” said Alan Wolk, co-founder and lead analyst at media analyst firm TVREV.

So, you can now target your TV ad at an individual household. That’s great.

But, in a multi-person home, how do you know who is watching?
Answering that question is going to require bridging so-called “household graphs” with an understanding of individuals – and Scott McKinley thinks he may have the secret sauce.

Every adtech company is pushing to get into the surging streaming TV market, but Madhive is positioning itself to capture a unique aspect.

CreatorIQ, the influencer marketing platform powering end-to-end campaigns for more than 800 advertisers, today released findings showing increased creator marketing efforts from Netflix, Amazon Prime Video and NBCUniversal, as streaming services look to stand out in a crowded space.

In 2019, Comcast, Charter and Cox launched the On Addressability initiative. Project OAR also involved TV makers like Vizio, promising a technical standard for addressable advertising placements.

“Accurate data is a crucial necessity for the $90 billion TV and CTV advertising industry to reach audiences and assess the effectiveness of ad dollars,” said Charbel Makhoul, Vice President of Inscape Product Management, Data Science and Analytics at VIZIO. “Enhancing our ACR data to help ensure accurate representation of audiences is a critical step in creating currency-grade data that is consistent, stable, and scalable. We are playing a catalyst role in advancing currency measurement capabilities for the industry by enhancing ACR data.”

Vizio Holding Corp.'s Inscape, a major provider of TV measurement of automated content recognition (ACR) data from millions of smart TV sets, is now offering a “national representative panel” to reflect the U.S. population.

MARINA DEL REY, Calif. -- Revealing one of the most damning data points yet for makers of connected TV dongles and sticks, Vizio executive Katherine Pond said that only 7% of viewing on Vizio smart TVs is now coming via third-party HDMI-enabled streaming gadgets.

Through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal's Telemundo channels so far, according to iSpot.tv.

This has resulted in a collective 8.4 billion impressions.