With the SXM App, Vizio Smart TV users can stream Howard Stern’s two exclusive channels; the new original comedy channel Team Coco Radio, executive produced by Conan O’Brien; more than 330 channels of ad-free music; podcasts; live sports and sports talk; entertainment; news; comedy and more.

“Music fills my head at all times,” Rodger shared on his Songtradr account. “It helps me cope with life. I have always had a great love for music. 28 years ago, I was a 28-year-old frustrated male. I was trying to make sense of the world around me. The dating scene was (is I imagine) quite confusing. I also needed to learn how to apply my BSEE degree as that is what turned out to pay the bills in my journey of life.”

Today, CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies and services under one brand. Marigold’s offerings are united by a singular mission and focus: to deliver world-class relationship marketing solutions that enable customers around the world to grow, scale and future-proof their businesses. Customers are already benefiting from the collective power and force multiplication of Marigold’s full-solution portfolio, which is accelerating innovation across all Marigold products and making market-leading developments available to customers faster.

CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies and services under one brand.

Cheetah Digital, a loyalty marketing solutions company, has identified ways QSRs can build loyalty programs in an increasingly competitive environment.

The relationship between customer and brand has changed dramatically over recent years. In a recent consumer trend report by Cheetah Digital, 55% of consumers are loyal to brands with great products and services, and 39% are loyal because they feel safe to buy from, but only 34% attribute their loyalty to the brand's loyalty program.

CM Group—the martech company behind Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent and Vuture—just announced its new name: Marigold. The rebrand is timed to the release of the company’s Consumer Trends Index 2023, the latest edition of its annual global survey of more than 6,000 consumers (more on that below).

SiriusXM’s SXM App, which delivers more than 425 SiriusXM channels, is now available on VIZIO Smart TVs. “VIZIO users can now access their favorite on-the-go programs directly on the biggest screen in their homes,” said Katherine Pond, Group Vice President, Platform Content & Partnerships at VIZIO. “From podcasts to music, we are happy to bring SirusXM’s audio and video entertainment to millions of VIZIO users across the US.”

The SiriuXM Vizio TV app is being launched to provide subscribers with access to all of their favorite channels directly from their living room TV. The SiriusXM app for the Vizio SmartCast platform offers users access to more than 425 channels across all of the various categories including music, news, talk, comedy and much more. Users will even be able to create their own personalized Pandora stations within the app to further enhance the customized experience.

The SiriuXM Vizio TV app is being launched to provide subscribers with access to all of their favorite channels directly from their living room TV. The SiriusXM app for the Vizio SmartCast platform offers users access to more than 425 channels across all of the various categories including music, news, talk, comedy and much more. Users will even be able to create their own personalized Pandora stations within the app to further enhance the customized experience.

But the FAST advertising business is showing the kind of promise, in and of itself, that justifies its expansion away from the Samsung hardware footprint in order to grow.

According to the latest FAST data put out by research company TVREV, FASTs will soon surpass cable and broadcast in revenue. And by 2027, they'll generate $69 billion out of an overall U.S. TV ad budget of $101 billion.

With much fanfare, Project OAR (Open, Addressable, Ready), which sprung from the head of Vizio (parent of Inscape) and Nielsen Advanced Video Advertising (AVA) conceptually entered the realm promising to expand the number of addressable capable households.

The Disney Immersive announcement was a huge endorsement of the potential for live, immersive experiences, which had already proven hugely popular during the pandemic as a lockdown-friendly alternative to other forms of public entertainment.

Immersive Van Gogh, created by Italian designer Massimiliano Siccardi, and distributed in North America by Lighthouse Immersive and joint-venture partner Impact Museums, proved to be a blockbuster for the nascent sector.

An ad sales veteran who built his career at publishers before moving into adtech, O'Donnell joined the smart TV company Vizio in 2019 to launch its advertising product. The profitable Platform+ business, in which that unit sits, more than doubled revenue to $308.7 million in 2021.

“We are thrilled to introduce Marigold, which perfectly reflects who we are and why we exist: to drive growth for our customers. By nature, marigolds are growth catalysts for other plants, and as Marigold we are focused on partnering with our customers to help stimulate their growth,” said Wellford Dillard, CEO of Marigold.

As old tools for ad targeting dry up, marketers are getting savvy about owning relationships with consumers. Instead of reaching customers by banner ads or renting that reach on social media alone, brands are finding ongoing direct relationships can be more stable, lucrative and mutually rewarding, according to a new study by Marigold that looks at the perceptions and attitudes of more than 6,800 consumers representing eight countries

Premium audio provider SiriusXM has made its streaming radio app available to users of Vizio's SmartCast-enabled smart TV sets, the company announced on Thursday.

The SXM app makes over 400 streaming radio channels and hundreds of hours of on-demand content available to SiriusXM radio subscribers, along with more than 13,000 video clips from select programs and events, including "The Howard Stern Show."

“Vizio users can now access their favorite on-the-go programs directly on the biggest screen in their homes,” said Katherine Pond, group VP, platform content & partnerships at Vizio. “From podcasts to music, we are happy to bring SiriusXM’s audio and video entertainment to millions of Vizio users across the U.S.”

"We're dramatically increasing our [research and development] investment this year, at a time when we see a lot of tech companies cutting back in that area," Dillard said.

The potential for a recession was one factor spurring the Cheetah Digital deal to completion.

“Right now, we see our clients leaning into creator marketing to help fuel efforts across paid, owned and earned,” said Tim Sovay, chief business development and partnerships officer at CreatorIQ, the influencer marketing platform powering efforts for advertisers like Unilever and AB InBev. “One of the big reasons for this is that creator content consistently outperforms traditional brand creative. Not to mention, it's also more efficient to produce at scale.”

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).