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Survey reveals top 5 trends defining influencer marketing in 2023

The following article references data collected from CreatorIQ’s 2023 Influencer Marketing Trends Report. It is based on survey data from more than 236 creators and 163 brands and agencies conducted between Aug 15 and Sept. 25, 2022, primarily in the US.

The influencer marketing industry has grown to an estimated size of $14.6bn globally. But for all its maturity, it remains an ever-evolving space.

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“The debut of AliceNet is a key milestone to bridging the gap between Web2 e-commerce and Web3 marketplaces.”

AliceNet is a layer 2 blockchain that enables industry standards to make fast, secure and low-to-no cost activities between chains possible. Founded in 2021 by Adam Helfgott, serial entrepreneur and CEO of Madhive, an ad tech company, AliceNet pushes the boundaries of what’s possible to solve some of the biggest challenges for developers and builders seeking EVM compatibility. To learn more, visit alice.net.

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Cross-Platform Measurement Is Key Priority as Local Ads Drive Outcomes: Madhive’s Kristin Wnuk

“We’re still not at a point where we know how sort of a broadcast impression versus a cable impression versus a CTV [connected television] impression is counted,” Kristin Wnuk, vice president of sales at Madhive, said in this interview with Beet.TV contributor Tameka Kee. “Once the industry can align on that, we need to then look at, well, how are we transacting?”

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Email's Delicate Balance: It's Popular For Buying, But Watch Out For The Creep Factor..

Want to drive online sales? Email remains the best channel for doing that, judging by the U.S. Consumer Trends Index 2023, a study from Marigold, working with Econsultancy.

Of the U.S. consumers polled, 55% have made a purchase directly from an email in the last year, versus only 23% who have bought from a digital banner ad. And they will share zero-party data to get personalized messages.

Gen Z lags behind all other generations in email buying, averaging 49%+. But at least 61% apiece of Boomers, Gen X and Millennials have purchased by email.

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Capital One Finds Perfect Match With Taylor Swift Fandom

Banking on “Anti-Hero’s” long tail popularity appears to be paying off for Capital One as well for the brand to build affinity with Swift’s rabid fan base (and others as well). Data from Songtradr shows the song is still No. 15 in the U.S. on Spotify over 17 weeks after its release. And the continued play for the single surely sparks thoughts of Capital One as well.

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'Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend

National TV marketing for the movie so far totals an estimated $23.9 million over 3,357 airings, according to iSpot.tv -- and $3.9 million in the most recent two-week period.

This produced an estimated 1.44 billion impressions overall -- national linear and time-shifted, video-on-demand, local, and streaming (over-the-top) platforms.

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Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad

Logan Paul already has a wide audience: According to CreatorIQ, he has about 98 million followers across social networks, with his Instagram account as the one with the largest audience (25 million). KSI has a slightly more modest following: about 78 million across the big social platforms, with YouTube as his most popular account (24 million).

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How Brilliant Earth Uses Data to Grow Its Fine Jewelry Sales

Using Sailthru by Marigold, Brilliant Earth notes the custom variables that mark what individuals are most interested in and immediately sends them through customized journeys with the most relevant content. This creates an authentic, holistic experience as Brilliant Earth converts first-time buyers into repeat customers who purchase for special occasions like anniversaries and birthdays, and no longer need tactical content about buying an engagement ring.

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Roku executive suggests era of streaming dongle is over

Roku's approach to the home screen isn't unique, nor is its decision to better control the hardware and software experience: Others, like Vizio, have successfully done the same thing for several years. Last month, a Vizio executive shrugged off Roku's decision to suddenly start making its own TV sets, predicting Roku will face significant challenges as they continue to build out that program, including getting shelf space at retailers like Walmart and Target.

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Rolling Out AWS Pinpoint: A Guide to Cloud Adoption

Don’t gloss over this section; spend time on the pricing examples. Bring up competitors like Campaign Monitor so they can see the significant cost difference. With this page and the dialogue that follows, individuals should acquire an understanding of endpoints and events — which are essential components for comprehending how AWS Pinpoint functions.

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Why Do Super Bowl Commercials Use So Many Classic Rock Songs?

"Classic rock is commonly used in Super Bowl commercials because the genre lends itself to the competitive nature of the game, and the audience demographic of watchers skews towards the 35-to-64-year-olds who grew up with this music,” Steve Karpowicz, SVP of Group Licensing at global music licensing platform Songtradr, explains to UCR.

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IZIO Holding Corp. (NYSE:VZIO) insiders who sold US$729k worth of stock earlier this year are probably glad they did so as market cap slides to US$1.8b

Insiders at VIZIO Holding Corp. (NYSE:VZIO) sold US$729k worth of stock at an average price of US$9.12 a share over the past year, making the most of their investment. The company's market valuation decreased by US$103m after the stock price dropped 5.5% over the past week, but insiders were spared from painful losses.

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Here’s How You Can Stream Super Bowl 57

TurboTax is back as the lead sponsor of the Big Game Hub on Roku, and viewers can get to the Fox Sports app through Roku’s Sports experience.

Vizio also locked down TurboTax as the sponsor of its own Big Game Hub, which curates all the apps viewers can watch the Super Bowl on. It also contains a host of sports-related content, including movies, TV shows, music playlists and cooking series.

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Wolk’s Week in Review: WBD grants Discovery+ a reprieve, Sling goes FAST

As per the Wall Street Journal, it appears that Warner Bros. Discovery will not be shutting down its Discovery+ SVOD app after all.

Rather, they will roll out a new Max that combines Discovery+ and HBO Max content that is likely to keep the current $15/$10 price point, while also maintaining the standalone Discovery+ app with its $5/$7 ad-supported/ad-free price point.

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