Songtradr, the world’s largest B2B music company, recently analyzed the impact music used in ads had on the top brands in one of advertising’s largest markets—Beer. The company studied brand performance across 2022 to rank the top 10 brands by the effectiveness of their music choices in the newly released Music of Beer report.

The news comes roughly a year after the launch of +Play, an online platform enabling users to organize their streaming subscriptions and discover new viewing options. The aggregator is similar to initiatives by the likes of smart-TV maker Vizio and large-scale streaming gateways like Roku and Amazon Fire TV.

Preliminary research by MASB and Truthset across 16 data providers demonstrated substantial disagreement in demographic profiles used for campaign segmentation. This will only get worse with the phasing out of third-party cookies, expansion of commercially sponsored consumer anonymity programs like Apple ATT, and data-sharing evasion by younger generations.

Marketers are invited to participate in a new research initiative on targeting accuracy return on objectives and investment. MASB and Truthset are partnering again to conduct rigorous experiments with data from recently completed and soon-to-be completed client campaigns to quantify targeting accuracy and the resulting impact on marketing objectives and financial returns.

The following article highlights an interview between Adam Helfgott, Madhive’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast. Register to watch more of the discussion and learn how advertisers are employing DSPs to power local CTV campaigns.

So with all of that in mind, here's a look at a sneak preview of what's to come (courtesy of VIZIO Smart TVs), followed by the official Season 3 trailer & overview for Apple TV+'s Ted Lasso, hitting streaming screens on March 15th:

Ahead of the premiere of Season 3 of “Ted Lasso,” Vizio shared a special sneak peek at the Apple TV+ series revealing a motivation pep talk between Ted and Rebecca.

The Roku platform claimed a 50% share of all open programmatic CTV ads — its largest share since first-half 2020. Food and home apps in Roku saw a 137% gain in programmatic ad market share, news and weather 107%, and sports 55%.

Samsung kept its second-place position, with 18% share, while Amazon and Apple each pulled 7%, and Vizio and LG each pulled 5%.

She added: “We have some fantastic relationships with other influencer platforms, like Vamp or CreatorIQ or Maverick. They are more traditional platforms that support influencers in getting the tools they need and managing the payments, but they don't have the measurement or tracking that we have. So together we're able to give them the tools for the content but then also plugin the additional insights.”

A decision by Vizio executives several years ago to build out the company's streaming platform allowed it to take advantage of multiple revenue pipelines that helped offset a recent slowdown in hardware sales, a top executive affirmed on Wednesday.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Danny DeVito stars in “Arm of the Slicer,” a musical tribute to the food prep workers who slice the meat at Jersey Mike’s. One of Ikea’s signature blue tote bags takes on magical properties in the latest from the retailer. And Meta says, “The metaverse may be virtual, but the impact will be real.”

Now, with Ted Lasso season 3's release date one week away, the first clip has surfaced via a VIZIO exclusive sneak peek. Watch the clip below

To be sure, 2022 saw AI music-tech platform LifeScore raise £11 million from backers including Warner Music Group, and AI music-creation service Soundful (which says that it “enables anyone to create incredible music quickly”) pulled down $3.8 million from Universal Music Group, Disney, and more. Additionally, SoundCloud last year bought Musiio, Songtradr acquired Musicube, and Spotify scooped up Sonantic.

Here’s a snapshot of TV by the numbers for the week of Feb. 27 through Mar. 5, highlighting the most-watched shows and networks with data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio, with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Cuadrilla Capital-backed Chartbeat has acquired two other SaaS companies: revenue management specialist Lineup Systems and Tubular Labs, a social video analytics platform.

Wunderkind, the leading performance marketing solution that delivers guaranteed revenue and performance for brands, publishers and advertisers, announced the appointment of Bill Ingram, a proven marketing technology leader, as Chief Executive Officer.

Chartbeat, one of the leading content analysis software firms for the digital publishing industry, announced that it has purchased two companies, Lineup Systems and Tubular Labs, for an undisclosed amount on March 2.

Lineup is an advertising & subscription revenue management software platform while Tubular is a social video measurement & intelligence software platform.

Wunderkind, the leading performance marketing solution that delivers guaranteed revenue and performance for brands, publishers and advertisers, announced the appointment of Bill Ingram, a proven marketing technology leader, as Chief Executive Officer.

POLARIS has been making its mark ever since premiering back in 2021 exclusively for VIZIO users. Streaming coverage on everything from the Rolling Loud Festival to celebrating Black History Month, the platform has become a favorite amongst its faithful viewers. Now they’ll be expanding their reach, and that’s something that Raham J. Dukes and Shaheem Reid very much look forward to.

That said, the wisdom of creating these alternate revenue streams was proven out once again this week as VIZIO reported a net profit of $4.7 million, largely on the back of its booming platform business which posted some impressive numbers: gross profit was up 23%, while revenue was up 30%, aided by a 25% increase in ad revenue.

Wendy Werve is CMO of Marigold and has over 20 years of experience developing, leading and executing growth-focused marketing strategies.

The word recession is a scary one, particularly for businesses.