Streaming is about to get much more friendly for [VIZIO Smart TV] owners. On Thursday, it was announced that the television manufacturer had added the live TV streaming service Frndly TV to its assortment of available apps. A skinny bundle, Frndly offers over 45 channels and aims to provide family-friendly content with a narrow mix of entertainment channels.

Frndly TV, the low-priced, family-oriented television service said its app is now available on Vizio smart TVs.

Having the app available makes it easier for Vizio set users to find, subscribe and watch Frndly TV.

But The Trade Desk is not the only ad tech platform responding to the programmatic movement in streaming TV. Just this week, Magnite, a supply-side platform, which works with publishers to sell ad space in connected TV, launched a new service for advertisers called ClearLine.

Revry is the only LGBTQ-first media network dedicated to the authentic representation of the queer community. Revry’s free ad-supported TV service and on-demand LGBTQ+ movies, series, news and music inspire the exploration of original and classic queer programming for audiences worldwide.

Revry with LGBTQ+ centered content across movies, series, news, and music and wedding channel Love Stories TV also joins the platform.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for April 10-16, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns).

No wonder the Newfronts presentations beginning in May have so many original-equipment manufacturers participating, including Vizio and LG. Even pay TV operators want a piece of this market, as Comcast is doing in Europe with Sky Glass.

Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) today announced it will add Free Ad-Supported Streaming Television (FAST) channels from Fremantle, Revry, and Love Stories TV to its Redbox Free Live TV service.

Chicken Soup for the Soul Entertainment signed deals that will bring FAST channels from Fremantle, Revry and Love Stories TV to the Redbox Free Live TV service. The eight new channels will arrive on the service soon.

Revry is the only LGBTQ-first media network dedicated to the authentic representation of the queer community. Revry’s free ad-supported TV service and on-demand LGBTQ+ movies, series, news, and music, inspire the exploration of original and classic queer programming for audiences worldwide.

Revry is the only LGBTQ-first media network dedicated to the authentic representation of the queer community. Revry’s free ad-supported TV service and on-demand LGBTQ+ movies, series, news, and music, inspire the exploration of original and classic queer programming for audiences worldwide

IRIS.TV announced a partnership with VIZIO Ads. Intended to support the delivery of ad experiences in the market, VIZIO Ads will work to provide advertisers with transparency at the video level.

TRAVIS HOCKERSMITH: For media and entertainment advertisers, it's really interesting because the product that they are advertising, you consume on the same screen that they’re advertising that product - their content.

Revry is the only LGBTQ-first media network dedicated to the authentic representation of the queer community. Revry’s free ad-supported TV service and on-demand LGBTQ+ movies, series, news, and music, inspire the exploration of original and classic queer programming for audiences worldwide

We have partnered with the likes of Vizio and Samba for ACR data. The likes of iSpot for measurement and we have also signed a deal with Netflix to be one of their demand partners. All this helps us to connect the rapidly growing and fragmented CTV (and digital) advertising ecosystem.

Channels owned by equipment manufacturers; Wolk mentions “Amazon Freevee, LG Channels, The Roku Channel, Samsung TV Plus and Vizio WatchFree+.” These services benefit from being prominently featured on the devices’ user interface and from being able to access users’ content viewing data.

Campaign Monitor points out that the double opt-in approach has the important benefit of creating higher-quality leads. The additional step of opting into an email list twice indicates that the consumer in question has increased interest in your company to the point that they're willing to put in the extra effort.

The competition to secure an edge in the AVOD/FAST ad market is likely to be a key issue in coming years. A recent report form TVREV suggested that this sector will generate around $42bn in ad revenue in the US alone by 2027. A separate analysis by Blue Ant International and OMDIA predicts the UK’s premium online ad-supported video market will hit $3bn by 2027 – of which $500m will go to FAST channels.

As Spanish golfer Jon Rahm took home the victory – and the green jacket – for the 2023 Masters Tournament, so did live coverage of the event on TV, according to Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

According to Tubular Labs, a social media analytics firm, the trend, which really took off in January, first emerged in September last year, thanks to one Maddie Wells.

Wells is not exactly a campaigner; the influencer was simply using her experience working in cosmetics stores to explain why customers were unhappy with certain products.