News

Innovation Kaius Foxx Innovation Kaius Foxx

Catching Up with Drag Royalty Blu Hydrangea

It has now been a little over a year since Blu’s victory, and OFM caught up with her to see what’s new. In addition to continuing to evolve and use her platform for good, Blu recently hosted Stitch, Please!, a costume design competition mini-series that is now available to stream on Revry.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

REVRY TO LAUNCH LGBTQ+ AD NETWORK

LGBTQ+ streaming platform Revry will launch an ad network this year, the media company announced today. PrismRiot will allow advertisers to reach LGBTQ+ audiences across Revry’s owned platform and network of FAST channels as well as on other platforms.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

VIZIO enhances Household Connect solution

Connected entertainment specialist VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising solution, which it says will help marketers extend TV-first campaigns to additional devices within the VIZIO household, including computers, tablets and mobile devices.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

FAST Times: Ad-Supported Channels Go Ultra-Niche for the Ultimate Binge

Combined, FilmRise’s top five single-series channels accumulated nearly 25 billion streaming minutes in 2022, they say. Vizio has a bird’s eye view of streaming viewers via ACR data from its smart-TV app, letting the company observe “lean back” behavior. Greg Barnard, director of content acquisitions and strategy, says franchise channels are a strong draw.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

VIZIO LAUNCHES SPRING SHOWCASE WITH FRESH EXCLUSIVES AND CURATED PROGRAMMING ON WATCHFREE+

VIZIO has launched its Spring Showcase on WatchFree+, which is the #2 most-watched free entertainment destination on VIZIO Smart TVs. The Spring Showcase is a collection of curated programming, featuring a mix of new and nostalgic entertainment, including exclusives such as Drag Race Down Under, Samuel L Jackson: Did I Stutter, and Prince Harry: Being The Spare.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VIZIO Ads has partnered with IRIS.TV, a video-level data company that enables contextual targeting for CTV. Advertisers accessing VIZIO’s CTV inventory can use IRIS.TV’s data to check for brand-suitable content. The smart TV manufacturer uses IRIS_ID to label content, thereby allowing third-party brand safety providers to verify brand safety and run contextual analysis.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

Vizio Launches the Frndly TV App Across its Vizio Smart TV Lineup

Vizio has made an app for Frndly TV, a low-cost family-focused TV service. Available on all of its Vizio Smart TVs, the Frndly TV app offers A+E, Hallmark Channel, The History Channel, MeTV, Lifetime, INSP, Game Show Network, Movies!, GAC Family, and more channels among the 45 live TV networks. In addition to more than 1000 hours of content, users can access full libraries from channels like Dove Channel.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

Vizio launches Frndly TV app across Smart TVs

CTV operator Vizio has launched the app of the low-cost family-targeted TV provider Frndly TV across its Vizio Smart TVs.

Frndly TV offers 45 live TV networks including A+E, Hallmark Channel, The History Channel, MeTV, Lifetime, INSP, Game Show Network, Movies!, GAC Family and others. In addition to over 1000 hours of on-demand shows and movies that is focused on feel-good programming.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

VIZIO’s Spring Showcase Delivers Free & Exclusive Entertainment for WatchFree+

Spring Showcase programming is curated based on data analysis that revealed Single Series Channels as the leading performers on WatchFree+, accounting for 12 of the top 20 channels. Building on the success of the WatchFree+ celebration, Fall Fest, VIZIO’s first dedicated WatchFree+ event, Spring Showcase presents the perfect place to surf, discover, and binge the best in entertainment on VIZIO Smart TVs.

Read More
Innovation Kaius Foxx Innovation Kaius Foxx

VIZIO Is Adding Even More Free WatchFree+ Content!

VIZIO is bringing back another event to launch free-streaming viewers into spring! WatchFree+ has scheduled a Spring Showcase lineup that has something for the whole family, from exclusive series TV shows to kid-friendly classics. WatchFree+ is the second most watched free ad-supported streaming service on VIZIO with millions of active members.

Read More