Viewing time might increase even more for the service in the near future, thanks to its rollout on VIZIO smart TVs in late April. That expanded reach, plus the new features added in its most recent updates, could mean Frndly TV sees sustained growth in the months to come.

Vizio launched an ACR-based panel late last year, and used its recent NewFronts presentation to unveil a new analytics platform that makes Inscape’s ACR data available for custom campaign planning. (Inscape is Vizio’s data and analytics subsidiary.)

Super Bowl season is one of the hottest times of the year for consumers to buy new television sets, but at least one hardware maker saw their sales momentum slump during the key retail quarter this year.

As of May 11, 2023, the average one-year price target for VIZIO Holding Corp - is 13.61. The forecasts range from a low of 11.11 to a high of $17.85. The average price target represents an increase of 70.31% from its latest reported closing price of 7.99.

Irvine based TV maker and media company Vizio Holding Corp. (NYSE: Vizio) was down 7.4% to $8.01 and a $1.5 billion market cap. The company reported net revenue of $356.7 million, down from $485.5 million last year.

Vizio’s Platform Plus business had a gross profit of $73.8 million, up 14% from $64.9 million as revenues climbed 22% to $125.5 million from $102 million.

Smart-TV maker Vizio reported better-than-expected results for the first quarter but still saw total revenue slump 27% as consumers cut spending in a time of ongoing inflation and economic worries.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 1-7, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

The worst presentation has to go to Vizio, which inexplicably showcased cheesy computer renderings of a "powering transformation together" living room image for nearly half its presentation, with actual presenters squeezed into a little thumbnail portion of the screen.

As Roettgers notes, there’s nothing necessarily new about ad-supported TVs. After all, manufacturers like Vizio use the viewing data collected by ACR technology to help subsidize their low-cost TVs.

Vizio’s second in-person NewFronts moved to a new venue—New York’s Penn 1. Despite having seating this year, it was still standing-room-only for the connected TV company’s presentation.

Vizio announced the launch of a branded content studio, which will make originals for Vizio’s WatchFree+ service. With Vizio launching a number of owned-and-operated FAST channels over the last year — examples include Fork & Flight, Black Brilliance and Vizio House — in-house branded content will have a ready-built destination for viewers.

Will was especially impressed with the presentations from Revry, Amazon, and Roku.

Revry werks the main stage. LGBTQ+ streamer Revry surprised advertisers with a presentation far more fabulous than the typical pitch, Ad Age’s Parker Herren writes.

Instead of profiting from TV sales, Roettgers reports Pozin’s new company, called Teevee Corporation, would make money off of the ads that appear on TV’s secondary screen. The idea isn’t as ridiculous as it sounds, as Vizio, for example, already makes far more money from ads and commissions than it does from selling TVs.

Revry was onstage on Wednesday as the first LGBTQ-focused presentation in the NewFronts’ history, with an energy-fueled performance that included dancing and Wizard of Oz costumes.

Revry, the streaming service aimed at the LGBTQ+ community, showed of a slate of new programming at its NewFronts presentation on Wednesday.

VIZIO’s Household Connect omnichannel advertising solution just got even more powerful.

It now includes Experian’s Consumer Sync identity resolution, which brings enhanced targeting, measurement, analytics and attribution capabilities on top of the already-powerful cross-device reach.

The bZ4X campaign is a fully integrated campaign extending across CTV, digital video, digital content, programmatic, paid social, digital OOH and audio. Digital content/video includes partners such as Vizio, Condé Nast Traveler, SELF, Vice, YouTube and Waze.