What to do to monetize those channels and differentiate them from the crowd was the subject of various presentations during the event — and data is key, speakers said.

Inscape, Vizio’s data and analytics unit, said it launched Commercial Feed Plus which will help clients measure ad impressions delivered on streaming services in addition to traditional linear networks.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 15-21, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns).

While NBA and the 2023 PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data, with 0.64% of all live, linear minutes watched.

Automatically updating: Amazon, Cox, Roku, Vizio TV, Xfinity

In 2019, TV maker Vizio went public, and as a publicly-traded company, it revealed a lot about its inner workings. For example, it made almost as much money from advertising as it did from selling the TVs, according to Business Insider. And those figures are from its first financial report in 2020.

The company will need to tap into the much bigger digital ad market if it is to make money. In Q1 2023, Vizio earned $231 million from sales of 0.9 million TVs, which the company sold effectively at cost. Its Platform+ business – which includes ad and data sales – earned $125 million from its 17.5 million active SmartCast users at a healthy 60% gross profit margin. This data shows that Vizio would be deeply unprofitable were it to give away its televisions.

TV manufacturer Vizio, for example, sits on a big pile of ACR from its data subsidiary Inscape and is investing in machine learning to get viewers (and advertisers) to stick around. The company will prioritize AI to boost content customization, said Travis Hockersmith, group VP of Vizio’s platform business, also speaking at Prog IO.

The winner of the Award for Most Significant Technology—Measurement and Data is Inscape (VIZIO).

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We did some work with [data validation firm] Truthset where they found that clients who actually were using third-party data sets that 70% of the impressions were being missed because four out of 10 Hispanics were not being targeted correctly. There was a huge misrepresentation of the Hispanic audience.

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Among the business highlights, the company signed FAST deals with AMC Networks, Fremantle, Revry, and Love Stories TV to bring channels such as The Walking Dead, Portlandia, Supermarket Sweep and The Jamie Oliver Channel to its FAST content on Redbox Free Live TV.

Vizio, for example, made $1.6 million in gross profit selling TVs in the first quarter of 2023. The company earned $73.8 million in profits on its Platform Plus business which includes advertising and viewer data.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 8-14, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

As well, hardware makers Samsung, LG, Roku, and Vizio all have a free, ad-supported offering. Vizio’s WatchFree+, for instance, has 270 FAST channels of programming.

Telly is betting on the growing enthusiasm among ad buyers to take advantage of connected TV, as they shift money from older forms of media, including broadcast and cable.

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A FAST like Samsung Plus, for example, might have over 250 channels in the U.S., but making consumers aware or connecting them to that content isn’t always a simple task.“We see from how many channels people watch on Samsung, on Roku, on LG, on Vizio…it’s very little,” Gutman noted. “Most people don’t even know how much access they have to content.”

There’s a new type of TV coming for Samsung, LG, and Vizio, and it’s completely free if you don’t count the price of your attention — or data. Telly, a company created by Pluto TV co-founder Ilya Pozin, offers up a TV that makes up for its nonexistent price tag by showing constant advertisements in a second, smaller display.

On the hardware side, Amazon’s Fire platform will get its own FAST family of linear channels. That will give it parity with the Roku Channel, which renewed original series The Great American Baking Show, and Samsung TV Plus, which is launching a Conan O’Brien channel. Vizio added another layer to its FAST feast, launching a branded content studio featuring shows from Michelle Hobgood and Rance Nix.