For three weeks, Vizio users will be able to sample a selection of 16 Peacock series on an exclusive Peacock Preview channel. For a limited time, the Peacock Preview will be featured on the Vizio home screen.

The Independent Streaming Alliance officially formed on Friday, bringing together companies like Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, FrndlyTV, kweliTV, Revry, Scripps, Tastemade, Trusted Media Brands and Vevo.

Vizio’s WatchFree+ is one FAST service that’s regularly producing seasonal content. In April, WatchFree+ rolled out its Spring Showcase featuring curated content like home improvement, reality shows and documentaries. The Spring Showcase followed Vizio’s Fall Fest, which launched last October as WatchFree+’s first programming event.

Members of the new Independent Streaming Alliance (ISA) include Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands) and Vevo.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for June 5-11, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The Price Is Right was the top game show in watch-time from Jan. 1 to May 31, 2023, according to data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

The “TV data guys,” with Samba TV and LG Ads among the still-emerging market leasers. TV set manufacturers such as LG, Vizio and Samsung have for many consumers replaced CTV devices as their means of accessing streaming apps. This space will clearly consolidate, but if you want a comprehensive view of what consumers are really watching, this data is a key ingredient in any future ad currency solution.

Innovation is everywhere in the CTV and streaming market, creating better viewer experiences and more value for content providers. What does the near-term roadmap look like, where are resources being focused, what key challenges are being addressed, and most important, what does all of this mean the CTV market will look like in 2-3 years? Join a high-impact discussion by experts who chart out CTV’s innovative future.

And so, on Monday, independent streamers, including Chicken Soup for the Soul, Tastemade, Revry, Future Today and kweliTV, banded together to form the Independent Streaming Alliance (ISA). By collectively marketing a combined 2,200 streaming endpoints to advertisers and distributors, the ISA hopes to help each platform better compete.

The Independent Streaming Alliance describes itself as a “pro-competitive, independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media.” Its founding members include Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands), and Vevo.

While iSpot is an initial partner the group plans to expand to additional measurement partners – to try and quantify, are advertisers spending the right amount of money, or allocating the right mix to these types of publishers. Right now he equated the group’s effort to being “at the one-yard line, with 99 to go.”

In an interview with Fierce Video, Katherine Pond, Group VP of Platform Content, Partnerships and Programs at Vizio, explained how with that data it’s been able to look at linear to find shows that are really resonating with Vizio customers. It then works with network and studio partners to take some of that programming and bring it to the company’s own WatchFree+ service.

Vizio currently has no plans to launch its line of Internet-connected TV sets overseas, and is instead focusing on growing its connected TV platform in the United States, a company official confirmed this week.

While the issue of insufficient tags on non-US content was a minor factor, the real challenge we encountered was related to the quality and accuracy of audience data for the Hispanic market. We collaborated with a company called Truthset to explore the market and found that not all data was created equal.

A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising. The campaign, carried out through Vizio TVs, employed a precision-targeting strategy focusing on specific zip codes in the company’s service area. The full report is available for download at TVRev.

Passive investing in an index fund is a good way to ensure your own returns roughly match the overall market. When you buy individual stocks, you can make higher profits, but you also face the risk of under-performance. Investors in VIZIO Holding Corp. (NYSE:VZIO) have tasted that bitter downside in the last year, as the share price dropped 27%. That falls noticeably short of the market return of around 3.9%. VIZIO Holding may have better days ahead, of course; we've only looked at a one year period. It's down 28% in about a quarter.

A white paper, commissioned by IRIS.TV and written by TVREV’s Alan Wolk and Jason Damata, laid out how there isn’t uniformity in the metadata around programming on CTV, which each programmer maintaining their own taxonomy.

AI already plays a significant role in programmatic advertising on connected TVs, according to said Jeff Fagel, chief marketing officer at Madhive, which runs a demand-side platform that uses machine learning. “Programmatic advertising moves fast,” Fagel said, “you have a tenth of a second to make a decision.

A case in point is a recent campaign run by a utility company. The initiative leveraged targeted CTV ads, delivered through VIZIO TVs, to audiences in specific zip codes within their service area. This approach highlights the capability of CTV, enabled by platforms such as VIZIO, for delivering precision-targeted content in diverse demographic contexts, encompassing both urban and suburban areas.