Inscape, provider of ACR data from millions of VIZIO smart TVs, has revealed that the consumer shift in streaming is here to stay and the media industry should expect this trend to continue to accelerate. A rise in availability and consumer usage of streaming apps and free ad-supported TV (FAST) services has made streaming the ‘new normal’ in media consumption. This is also underpinned by the continued penetration of smart TVs themselves.

Yesterday, Inscape released its look at the state of viewership using data from Vizio TVs. According to that report, free streaming services have seen their viewership jump by 70% in the 2nd quarter of 2023 vs. the same period in 2022.

A recent report from Inscape has shed light on the ongoing decline of cable TV. The data reveals that the total cable TV and satellite viewership on VIZIO TVs has fallen to just 37.1%, down from 46.9% in the same period last year. In contrast, streaming now accounts for 53.8% of all TV time, marking a significant increase from 44.1% in 2021.

A majority of Vizio smart TV owners now stream video entertainment rather than accessing legacy cable or satellite TV distribution, according to new data from Inscape, which tracks ACR data from millions of Vizio TVs.

The provider of ACR data from VIZIO smart TVs Inscape has tracked trends in streaming over the last few years. In fact, by early 2022, streaming had displaced cable/satellite as the most-viewed TV source by US households. In the quarters since, it has steadily grown its share of viewing time and there are no signs of a slowdown.

According to a recently-released report by Inscape, streaming has officially become the preferred viewing source of content for consumers. Examining Q2 over the past three years, streaming’s share of viewing has increased from 44.1% to 53.8% in Q2 since 2021. Meanwhile, cable/satellite’s share has fallen from 46.9% to 37.1%.

Streaming has experienced a significant rise in popularity, becoming the preferred viewing source for consumers. This shift is supported the increasing availability and usage of streaming apps, free ad-supported streaming TV (FAST) services, and the continued penetration of smart TVs.

The death of cable TV is speeding up once again. According to a new report from Inscape, the total cable TV and satellite viewership on VIZIO TVs has dropped to just 37.1%. This is down from 46.9% during the same period in 2021. Streaming now accounts for 53.8% of all TV time. Video games now account for 5.4% of TV time, and OTA TV is 3.7% of all TV viewing.

According to data from Inscape, streaming has become the preferred viewing source of content for consumers – underpinned by a rise in availability and consumer usage of streaming apps, free ad-supported streaming TV (FAST) services as well as continued penetration of smart TVs themselves.

A return to the glory years is what cable executives are currently pining for, but in 10 years’ time there might not be any cable executives at all. That’s the conclusion pointed to by a new study from VIZIO and Inscape, a data insights measurement firm that captures automatic content recognition information for VIZIO smart TVs.

More evidence that streaming has become the dominant way people are consuming video comes from Inscape, the data unit of smart-TV maker Vizio. Inscape said that in the second quarter, streaming’s share of viewership hit 53.8%, up 2,9% from 50.9% in Q2 2022 and a 44.1% share in Q2 2021.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for August 28 through September 3 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for August 28 through September 3, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

“As an individual, as anybody, as a consumer, you could turn on your Vizio TV and go to the Watch Free app to find our channel right there. Or maybe Samsung TV Plus, where you can find our channel, or Rakuten. We're here in Europe, right? So let's turn on Rakuten, or a Roku channel. And you could just start watching—our movies, reality competitions, anything you want, anytime.”

Also, the most-watched Shark Week program so far this year is “Belly of the Beast: Feeding Frenzy,” which accounted for 5.63% of all live, linear minutes watched on Discovery Sunday through Wednesday, per Inscape.

VIZIO (NYSE: VZIO) is pleased to announce its highly anticipated 2nd Annual VIZIO Developer Conference, themed “Innovate: Beyond the Stream.” Building on the success of its inaugural event, this free in-person summit will showcase the latest innovations around its recently enhanced operating system, VIZIOgram, the company’s photo and video sharing feature, opportunities with VIZIO’s payment and subscription management service, VIZIO Account, exciting casual gaming developments and new features available on VIZIO Mobile.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for July 17-23, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

As the theatrical release of the highly anticipated Barbie movie draws near, the marketing efforts are taking on a new dimension with VIZIO's unique audience. Leveraging the power of immersive, actionable advertising, VIZIO is creating an engaging experience that drives ticket sales and solidifies Barbie's presence in popular culture.

VIZIO has launched a new exclusive Branded Content Studio series called Clean Break, hosted by professional organizer Michelle Hobgood. The series focuses on organizational tips and tricks inspired by the popular TikTok organizing trend. Each episode showcases valuable hacks and practical tips to make chores more manageable. The series aims to tell uplifting stories that resonate with viewers and provide them with practical organizational advice.

Vizio has confirmed that it will be hosting its second annual developer conference next month, providing those attending with an opportunity to delve deeper into the company’s latest operating system innovations.