Owners of Vizio smart TVs can now sign up for the ESPN app or subscribe to ESPN+ and the Disney bundle through their TVs. The app is accessible from the apps catalog on the home screen.

The Walt Disney Company-operated leading sports streaming platform, ESPN+ and the ESPN app, has launched on CTV operator, VIZIO, ahead of the return of the new NFL season. The launch also comes as part of Disney Bundle Trio, which includes access to Disney+, Hulu and ESPN+

In the midst of Disney's recent headlines about spinoffs, sales, and leadership transitions, Netflix's CFO, Spencer Neumann, issued a statement that might have been easily overlooked but carries significant implications for the streaming industry. In a recent article by David Bloom published in TVREV, David discusses how Neumann stressing the need for Netflix to improve every aspect of its service, with a particular emphasis on content quality, acknowledging that this is what their members care about the most, and its implications.

I’m not just spitballing here, either. Our latest TVREV report on local TV and streaming includes a consumer study we did with Publishers Clearing House and Evan Shapiro that surveyed over 60,000 US TV viewers.

As of Sept. 19, the ESPN app, including ESPN+, is now available on VIZIO Smart TVs, offering customers the ability to stream live sports, originals, and on-demand programming from across ESPN platforms.

The ESPN app is now available on Vizio smart TVs. The app comes with ESPN’s live sports offerings as well as its on-demand library and content. Vizio viewers can also get in on the Disney Bundle Trio, which provides access to Disney+, Hulu and ESPN+ starting at $12.99/month.

VIZIO today announced that the ESPN App, including ESPN+, the No. 1 U.S. sports streaming platform, is now available to millions of VIZIO users just in time for the 2023 football season. With the ESPN App and ESPN+, fans can experience over 27,000 live sports events, replays, original shows, and exclusive content across ESPN platforms – all on VIZIO Smart TVs.

Through the Vizio smart TV owners can now sign up for the free ESPN app or subscribe to ESPN+ and the Disney Bundle (Disney+, Hulu and ESPN+) directly through their sets, without having to go through a separate program like Roku or Fire TV.…

Brightline already counts work with major publishers, such as Warner Bros. Discovery, and has partnered with Samsung-competitor and smart TV maker Vizio in the U.S for interactive ads on its WatchFree+ FAST service.

In addition to advertising across streaming content, these brands are making their own content as well, and in the process incorporating their own brand messaging from the start. That’s why we created the VIZIO Branded Content Studio — where we use our glass-level data set to understand what kind of content viewers seek, and then work with brand and programming partners to deliver it in ways that serve both viewer and advertiser alike.

Vizio is offering a custom-curated Football Kickoff collection on TV home screens for the 2023 pro and college season. The collection features home screen access to streaming apps for viewing live sports, with hundreds of hours of free programming.

Alliant’s TV segments are available across all major data exchanges, TV platforms and demand-side platforms (DSPs), including LiveRamp Data Store, Beeswax, FreeWheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, programmer or broadcaster.

Next TV readers won't want to miss our Next TV Summit on Tuesday. I'm stoked to moderate our morning session "Gateway to the Future of TVOS," in which high-level executives from Roku, Vizio and other top TMT companies discuss what happens next to the surface that the whole streaming game is played on.

Recently, one of the biggest events in cord cutting took place as Spectrum and Disney started a massive fight over the future of cable TV. With this fight, Spectrum has announced that the cable TV model is broken and no longer works.

Streaming trends from VIZIO is showing FAST growth

“Streaming will soon be a profitable business, but it will never be as insanely profitable as the cable business was,” says Alan Wolk, co-founder and lead analyst at TVRev, a research firm. “They were getting tens of billions in carriage and retransmission fees, and there is no way to recreate that” in the streaming era.

Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, LaShawn McGhee, Co-Founder & CPO, Revry, and Rob Collins, Executive Director of Software Development, Starz, discuss the topic with Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media in this clip from their panel at Streaming Media Connect 2023.

In today’s media world, where virtually every home in the U.S. has access to high-speed internet and every TV sold is “smart,” you can now click into hundreds of FAST channels without paying a monthly fee.

Audiences’ viewing habits are constantly changing as new CTV platforms and services emerge, and existing ones evolve. While the key players have generally remained the same, the first half of this year brought a noticeable shift in CTV platform rankings in terms of impression share.

Tracking usage on VIZIO smart TVs, Inscape has found that FAST viewership rose by 70 percent year-on-year in Q2 amid a continued shift from cable and satellite to streaming in U.S. TV households.