UX Matters: VIZIO’s Travis Hockersmith on Why Advertisers Need To Find a Home on Smart TV Home Screens. Samsung Ads launched a sponsored row service that takes viewers directly from streaming to linear, similar to VIZIO’s Jump View.

Alan Wolk, the co-founder and lead analyst at TVREV, a media analyst firm based in New York and Los Angeles, said the most significant part of the deal was Disney agreeing to offer Charter wholesale prices for access to its streaming services like Disney+.“That’s where everything is heading,” Wolk told HuffPost.

There is a good 30 percent or so of the US population who will only give up cable when someone pries the set top box remote from their hands. Some just love their cable, others are tech-phobic and the notion of going to Best Buy to buy a Roku stick fills them with dread. Ditto interacting with the streaming-based interface on their new LG, Samsung or VIZIO smart TV.

One entity that’s already reaping benefits is NBC: Swift’s attendance at the Oct. 1 game that saw her supposed beau and his fellow Chiefs face off against the Jets helped drive Sunday Night Football’s viewership share up from 9.84% to 11.46% (of all Sunday TV watch-time) week-over-week, according to data from Inscape. And with the previous few SNF games all having big fan bases as well, it’s safe to say that the Taylor effect is real.

While no one program or content partner can deliver the mass reach that advertisers have enjoyed in the past, there is an alternative solution for advertisers that’s unique to this new TV era — the smart TV Home Screen.

It’s a valid question, but the answers won’t be found looking at what’s worked in the past. Instead, advertisers need to really think differently and pivot their strategy, budgets and content choices to today’s CTV environment.

Revry, the first global LGBTQ streaming service, announces their annual Queer X Awards on October 11, 2023, to mark National Coming Out Day. Presented by Discover, the event recognizes and honors outstanding individuals and allies who have made an impact.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for September 25 through October 1, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Magnolia Pictures, an independent theatrical and home entertainment distributors in the US – has announced a partnership with Vizio and their free streaming service, WatchFree+, for access to Magnolia Pictures’ film catalogue on select smart TVs, products and platforms.

The rollout for ATSC 3.0 has been slowly moving along ever since. Some of the most popular budget brands like Vizio and TCL have refused to support it, and broadcasts still don’t cover the whole of the country.

If you can’t make it to Manhattan for the event, fear not (ha!). History’s Most Haunted will have its U.S. debut this October exclusively on VIZIO WatchFree+ platform and will then roll out on HauntTV later this fall.

“To be honest, when I started I wouldn’t have imagined I’d spend more than a few years at one company. But Wunderkind is constantly evolving, which happens when you grow by more than 7.5 times in as many years.”

A survey recently released by Publisher's Clearing House, EShap and TVRev indicates that local news is still one of the most-watched programming segments on broadcast TV. Even Millennials and Gen Zers use broadcast TV to watch local news, despite the fact that they get most of their entertainment from other sources.

This type of information has long been table stakes in traditional linear TV buying models; a juxtaposition captured well in this anonymized quote from a TVRev report on contextual solutions.

“There is a quite distinct generational divide for local broadcast viewing at the age of 45,” according to a recent report from TVREV, a research group. “Generation X and boomers (those 45+) still cling to TV habits they developed as kids, while their kids largely reject local linear broadcast.”

Vizio this summer began rolling out an updated smart TV home screen touting enhanced personalization. Whereas Amazon in the past year has tweaked the user interface for both Prime Video and Fire TV.

Have you heard the news? Chances are Millennials and Gen Zers have, according to a new survey by Publisher’s Clearing House, EShap and TVRev that was recently released. The survey deals with how people choose to interact with broadcast TV, and which groups are more likely to engage with the medium.

Revry, the first global LGBTQ+ streaming service, is proud to announce the return of the annual Queer X Awards on October 11, 2023, to mark National Coming Out Day. Presented by Discover, this prestigious event recognizes and honors outstanding individuals and allies who have made an impact. Since its inception in 2016, the Queer X Awards have been a symbol of inclusivity, applauding the achievements of those who have shaped the LGBTQ+ landscape.

“Revry was one of the founding members,” Pelliccione says. In addition to the ten founding channels, they say, “We’ve signed on over 35 different publishers.” To become a part of the ISA, “You cannot be owned by the major eight. When we did a test with iSpot, we saw that almost 60% of all inventory and 60% of all viewership were coming from just the folks in this group alone. So there is going to be a collective bargaining.”

Adam Bergman, Group VP, Advertising & Data Sales at VIZIO, believes the focus on ‘streaming first’ approach and brand-safe environments are the highlights of this year.“The marketplace has made clear that streaming has a massive seat at the table. As a device owner, we’ve built this narrative with our brand partners direct to device, and when we sit down with agencies, we sit down with brands and advertisers, they are taking a streaming first mentality into this upfront cycle.”