Those households quitting cable/satellite pay TV services climbed to 5.7% rate in the third quarter from 5% (in the second quarter), compared to 4% for the fourth quarter of 2022. Data from iSpot came from Vizo’s Inscape -- an provider of ACR (automatic content recognition) data to smart TV manufacturers.

Now, if the theory about viewers keeping cable to have access to cable news is true, then it holds that Max will get a substantial churn-busting booster shot from CNN Max.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 16-22, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

In addition to Tarufelli and Antonellis, Canon Club’s current advisory board includes…

Even the remaining cable TV subscribers are not spending a lot of time watching cable TV. According to a new report from Inscape, the total cable TV and satellite viewership on VIZIO TVs has dropped to just 37.1%. This is down from 46.9% during the same period in 2021. Streaming now accounts for 53.8% of all TV time. Video games now account for 5.4% of TV time, and OTA TV is 3.7% of all TV viewing.

NFL+ offering includes a live stream of NFL Network and NFL RedZone, in addition to access to live preseason games, live local and primetime regular season and postseason games (via phone and tablet only), live local and national audio for every game, NFL Films’ archives and more.

Even the remaining cable TV subscribers are not spending a lot of time watching cable TV. According to a new report from Inscape, the total cable TV and satellite viewership on VIZIO TVs has dropped to just 37.1%. This is down from 46.9% during the same period in 2021. Streaming now accounts for 53.8% of all TV time. Video games now account for 5.4% of TV time, and OTA TV is 3.7% of all TV viewing.

Recently, Nielsen has made a 'Big Data" ACR/Smart TV deal with LG, and has made similar deals with Vizio as well as other platforms including Roku, Dish Network, and DirecTV. It is also adding Comcast Corp. return-path, set-top-box data.

VIZIO (NYSE: VZIO) has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on VIZIO Smart TVs. VIZIO football fans now have access to the NFL app and NFL+, the League’s direct-to-consumer streaming service. Available across devices in the United States, NFL+ now includes a live stream of NFL Network and NFL RedZone, in addition to access to live out-of-market preseason games, live local and primetime regular season and postseason games (phone and tablet only), live local and national audio for every game, NFL Film’ archives and more.

Vizio said it is giving viewers more football by launching the NFL app on its smart TVs. The App will give users access to NFL Plus, the league's direct-to-consumer subscription streaming service.

Vizio has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on Vizio Smart TVs.

And there’s reason to believe that more FAST channels will continue to pop up. Media companies are looking to the FAST channels as a means of profiting from their programming libraries and replacing their legacy syndicated TV revenue. And given the streaming subscriber growth slowdown experienced by the major streamers, including Disney+, small- and mid-sized media companies seem to be pinning their streaming strategies on the FAST platforms.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 9-15, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Crunchyroll and GSN announced a new 24/7 channel to promote the medium of anime. The channel has launched on LG Channels and the Roku Channel and Vizio WatchFree+, and drops on Amazon Freevee on October 17.

Nyma Quidwai, vice-president, client services and inventory partnerships, Vizio Ads: “[When it comes to CTV platforms,] it’s important to remember, ‘What can you bring to the table that is a differentiating factor, and what sets that inventory apart? Having a very strong ad stack definitely helps to ensure that there are seamless ways to integrate into the inventory.

Revry, the first global LGBTQ+ streaming service, premiered the 8th annual QueerX Awards on October 11th-National Coming Out Day, honoring influential personalities in culture, entertainment and sports who have impacted the LGBTQ+ community. Presented by Discover, viewers tuned in from around the world to watch Trace Lysette accept the coveted 2023 Visibility Award.

Examples of calibration panels include those of smart TV companies Vizio and Samsung, which created their own respective panels over the past year using viewer data and automatic content recognition (ACR).

Crunchyroll, the Sony-owned anime streaming service, has launched its first FAST channel in the US. The 24/7 Crunchyroll channel will be available on Amazon’s Freevee, LG Channels, the Roku Channel and Vizio WatchFree+.

The new Crunchyroll channel will be available on several platforms in the coming weeks, including LG Channels (October 11), The Roku Channel (October 11), Vizio WatchFree+ (October 11), and Amazon’s Freevee (October 17)

With fall upon us, a whole summer of broadcast television has come to a close. Courtesy of TV insight company Inscape, a Vizio subsidiary, the most-watched game shows from January 1st to May 31st have been revealed. Their data doesn’t just include new series but also rerun episodes during the day. Here’s a countdown of those top three shows, including the biggest move in game show watch time from their dataset.