Co-produced by LATV and Revry, the show highlights a new group of queens who bring it with all the drama, attitude, and cultural pride we’ve been waiting for.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 20-26, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

One example of this commitment to authentic representation is the recent launch of PrismRiot, an ad platform specifically designed to deliver relevant messaging directly to multi-minority-certified LGBTQ+ audiences and provide an inclusive space for representation in media.

When it comes to smart TVs, not many offer an intuitive and aesthetically pleasing home screen and app experience. This refers to the interface, the navigation, and the overall design can be clunky and frustrating to use. That’s why we usually recommend getting another, more intuitive smart streaming device for your TV, and we’re not alone.

VIZIO has worked to address consumer pain points head-on, consistently identifying ways to improve its VIZIO Home Screen over the years. With its most recent update, the VIZIO Home Screen has transformed the way you discover and stream entertainment on its TVs with a reimagined ecosystem that offers intuitive search, personalization, and many new built-in features.

So what better place to promote new programming to viewers? VIZIO’s latest case study outlines the power of this strategy based on the example of how one broadcaster leveraged the VIZIO Home Screen to do exactly that.

Smart TV maker Vizio plans to jump into the TVOS game, announcing during Q3 earnings that it’s exploring OEM partnerships to license its SmartCast OS.

StreamTV Insider (STV) took a pulse of leading industry analysts on the news, and there are a few things they all agree on. One, this is a good or necessary move by Vizio that can expand its footprint and help drive advertising revenue. Still, analysts acknowledged Vizio is entering the TVOS space at a time of heavy competition - one where they think it will need to offer something unique to stand out to prospective licensees.

Pond heads distribution, content acquisition, programming, platform partnerships, and marketing at Vizio, the CE brand that has embraced streaming more fervently than any of its competitors. Since joining the Irvine, Calif.-based company in 2012, Pond has initiated, negotiated, and closed deals across content distribution and acquisition, IP, advertising, and data verticals.

“We believe that the art of drag is most effective when it highlights the intersectionality of the artist: dancer, illusionist, singer, actor, model, comedian,” says Revry’s Latine co-founder and chief content officer, Christopher Jon Rodriguez. “Drag Latina goes a step further by creating a space to showcase the rich cultural backgrounds of the performers as well. The bilingual nature of Season Two really makes this season stand out as something refreshingly inclusive!”

Revry (www.revry.tv) and Latino Alternative Television (LATV) (www.latv.com) announced today the season two premiere of “Drag Latina,” the hit bilingual drag competition series that celebrates the intersectionality of Latine drag culture. Brought to you by Cerave, with challenges presented by Verizon, the six-episode series will air on Revry on November 26th and Latino Alternative Television on November 28th.

"Today, we are excited to announce that we are beginning to explore partnerships with other TV OEMs looking for alternatives within the CTV market," said William Wang, CEO of Vizio. "Our deep expertise with integrated hardware and software provides a distinct potential for mutually beneficial outcomes for Vizio and future partners."

And services continue to add new channels. Last week, Vizio announced the addition of more channels, bringing the number it provides in WatchFree+ to “more than 275.” (Apparently, even they aren’t quite sure of the number!) Unfortunately, many FAST linear services rely on the simple grid guide – invented in the 1980s – as the primary navigation and discovery tool.

VIZIO Holding Corp. (NYSE:VZIO) shareholders would be excited to see that the share price has had a great month, posting a 33% gain and recovering from prior weakness. Unfortunately, the gains of the last month did little to right the losses of the last year with the stock still down 37% over that time.

Earlier this year, VIZIO launched its branded content studio, partnering with major brands for key content moments throughout the year.

Now it is bringing out of its first executions – a seasonal TV show for Home Depot, Merry & Bright, that will live on VIZIO’s smart TV homepage.

Vizio’s decision to license its TV OS SmartCast to other TV manufacturers is the most important strategy shift since it became a media distribution company. I have been urging the company to do it for a while because Vizio’s growth has been tied to and limited by sales of its branded TVs.

Shares of TV maker Vizio (NYSE: VZIO) jumped as much as 28% in trading on Friday after the company reported third-quarter 2023 financial results. Shares closed the day up 26%.

VIZIO’s WatchFree+ FAST service announced some notable new acquisition deals this month, which is significant in that it reveals a number of things about the booming FAST market.To begin with, those deals are with some big name studios— BBC, Paramount and Magnolia.

Vizio started its ad business in 2019. In Q2 2023, 57% of the time a consumer had their Vizio TV on, they were watching streamed content. Adam Bergman, group VP for advertising and data sales at Vizio, says the company can target at the national level, all the way down into ZIP
plus four. This is similar to what Centriply does, but of course, only on Vizio hardware.