Ken Norcross, VP, Data Licensing & Strategy at VIZIO/Inscape looks at the growing importance of data sets, especially for massive wave of political advertising that is expected to hit CTV next year.

In the meantime, it’s possible advertisers may keep a hefty chunk of their marketing budgets in traditional TV rather than streaming when it comes to sports. Streaming certainly has a stronger foothold in sports compared with 2022, but right now, linear TV still makes up about 77% of live sports viewing, according to a recent report from Inscape, Vizio’s data science subsidiary.

Similarly, TVREV co-founder and analyst Alan Wolk acknowledged that he thinks at some level it was a way to be transparent for actors and writers unions. However, he told STV he also thinks “it was a smart move in that it does get Netflix a gold star for transparency and, regardless of what people think of the numbers, it puts pressure on other services to be equally transparent.”

A recent analysis by VIZIO reveals that interactive campaigns featured on its re-imagined Home Screen platform can boost viewer engagement by up to 5x. These features include expanding displays, auto-play links, and seasonal carousels, showcased during holidays like Halloween and Christmas.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for December 11-17, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

A recent analysis published by VIZIO showed how curated content collections featured on the company’s Home Screen using a range of new interactive display features can increase viewer engagement by up to 5x, depending on the implementation.

VIZIO (NYSE: VZIO) announced today a collection of seasonal programming with its Holiday Greeting Cards activation, a captivating and engaging streaming experience on the Home Screen. With these custom executions, VIZIO makes finding something to watch – both interactive and entertaining. The last four executions saw an average engagement lift of 5x.

“We’re excited to offer Home Screen opportunities that make content search and discovery more enjoyable on VIZIO Smart TVs,” Liz Buhn, the VP of platform and content marketing at Vizio, said in a statement. “Through close collaboration with our media and entertainment partners, we enhance and elevate the viewing experience for millions. By fostering creativity and innovation, we can create engaging experiences that captivate audiences in new ways.”

Vizio is promoting a collection of seasonal programming with its Holiday Greeting Cards activation on the home screen.

Vizio said that a Holiday Greeting Cards carousel execution on its home screen contributed to a doubling of engagement during the first week of December.

Pfaff asks Wolk, “What recently stands out to you in terms of the state of metadata where streamers are battling for engagement and retention?”

First up is Evan Shapiro whose media industry cartography at EShapTV has become legend. The Map Man is focused on M&A and he’s got some thoughts on who might be for sale and who might be buying.

“We tried it out together, and not only was it wildly successful on WatchFree+, but they also ended up distributing it to a couple of our competitors in the market as well because it was doing so well.”

BritBox is co-owned BBC Studios and UK broadcaster ITV, featuring a collection of British titles including exclusive premieres, originals, as well as current series and soaps – most available within 24 hours after their UK premiere. Content spans a variety of genres including mystery, drama, comedy, lifestyle, documentary and the largest catalog of Agatha Christie titles. BritBox costs $8.99 per month or $89.99 per year following a free seven-day trial.

BritBox, a streaming service offering a wealth of British TV shows, said on Friday that it is now available on Vizio smart TVs.

The addition of Vizio marks the latest expansion for the service, which carries classic hits like Pride and Prejudice and Downton Abbey, which is planning to expand globally, having tapped

After transforming the TV industry, only to see it get disrupted by cheap screens and big tech, Vizio CEO William Wang is looking to turn things around.

Guggenheim says the Vizio (Smartcast) LG (webOS), and multiple TV brands for Android TV have climbed in share -- now at 18%, 14% and 9% respectively.

Guggenheim says the Vizio (Smartcast) LG (webOS), and multiple TV brands for Android TV have climbed in share -- now at 18%, 14% and 9% respectively.

The BritBox app is now available on Vizio smart TVs with a subscription. BritBox goes for $8.99/month or $89.99/year following a free seven-day trial, coming with shows like “Sherwood,” “Stonehouse” and “Beyond-Paradise.”

"Vizio is pleased to collaborate with BritBox and provide our users access to the premium British subscription app,” said Seta Goldstein, senior director of business development and partnerships at Vizio. “With the addition of BritBox, Vizo is expanding the availability of fan-favorite British entertainment, giving audiences even more TV shows and movies to enjoy and discover.”