“By unlocking the potential of local TV in this game-changing way and bringing the full power of big data to OTA signals, clients and the industry as a whole will now have a critical entrypoint to previously unfeasible attribution of local TV content,” said Charbel Makhoul, Vice President of Product Management, Data Science and Analytics at VIZIO/Inscape.

Vizio's Inscape smart TV data unit says it can now tap directly into Vizio smart TVs' tuners in every local U.S. market to deliver more granular viewing data of over-the-air TV signals.

The data from more than 22 million opted-in Vizio TV households will help put local stations, whose data previously came mainly via the Nielsen panel or cable set-top boxes, on an even playing field with national networks in counting over-the-air and smart TV viewership.

“By unlocking the potential of local TV in this game-changing way and bringing the full power of big data to OTA signals, clients and the industry as a whole will now have a critical entrypoint to previously unfeasible attribution of local TV content,” said Charbel Makhoul, VP of product management, data science and analytics at Vizio and Inscape.

The company, founded in 2017, has deals with all major labels, touting that it offers its partners “a unique full-catalog music video service – all the original music videos plus over 100 million Roxi virtual music videos.” It said that in the U.S. it would soon become available “on Samsung, LG, Vizio, Sony Bravia, Roku, Comcast, Fire TV, Google TV, Android TV, NVIDIA Shield TVs and set-top boxes.”

Vizio: Vizio brings the VIZIO bus to CES at LVCC, Central Plaza, #CP-42.

All three are core values here at VIZIO. Reach extension is a natural complement to our native ad inventory, and that integration allows us to more fully realize the benefits that reach extension can offer when integrated into a broader advertising strategy.

To help clarify matters, MediaWallah is sticking to a standardized definition of CTV as content on a smart TV (think Samsung, Vizio, LG or Roku TVs).

Our TVREV estimate is that at best, 30% of Amazon Prime subscribers will bother to upgrade, leaving around 70% of Prime’s approximately 165 million U.S. subscribers in the ad-supported bucket. That’s around 80 million U.S. subs, give or take 10 million in either direction.

VIZIO users have round-the-clock access to more than 50,000 hours of Mometu programs, including classics like The Beverly Hillbillies and The Tales of Wells Fargo. Households can also find cult classics such as Stalag 17 and Halloween and international hits including The Policeman’s Lineage.

Mometu, an ad-supported streaming service, has broadened its horizons by launching on VIZIO smart TVs. This move gives users access to an expansive library of over 50,000 hours of diverse programming.

Vizio users have round-the-clock access to Mometu’s 50,000-plus hours of classic, international, and independent titles, all for free. Highlights include series favourites The Beverly Hillbillies and The Tales of Wells Fargo, cult classics Stalag 17 and Halloween, international hits such as The Policeman’s Lineage as well as many independent films and festival winners.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for December 25-31, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

According to our readers, the best smart TVs for cord cutters are Roku TVs with 41% of the vote. Google TV/Android TV came in second at 12% followed by Samsung at 10.7%. Amazon’s Fire TV at 9% and Vizio at 3.6% rounded out the list. All other TV brands didn’t even receive 1% of the vote.

The Operating System Wars Heat Up 🟩 Hisense launched Vidaa. VIZIO announced it was going to license its OS. That second ring of media, the people who sit in between the mainstream media and the trade press have started to take notice too. And TVREV is releasing a report on the topic next year. Making it officially a thing.

But there are many more players involved. Everyone seems to be getting into the game, from Roku to Hisense and its new Vidaa interface, to VIZIO, which announced plans to start licensing its interface this year, to Comcast which rolled out its Xumo interface this year too.

Ads chief Jon Steinlauf from Warner Bros. Discovery, which rolled out its mega streamer Max this past year, is scheduled to attend. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. Other ad sellers on the show floor for the first time are Walmart and Vizio.

Revry and LATV, national television networks based in Los Angeles, have come together for the first time to co-produce the second season of Drag Latina.

In a February column on StreamTV Insider, TVREV analyst and co-founder Alan Wolk explained why TiVo’s deal with Vestel was noteworthy.

He said Vizio captures around 11-12% market share of the 40 million annual units in the U.S. TV market so there’s a large opportunity to expand Vizio’s total addressable market. It also provides opportunities to scale its advertising business.