The divisional round of the NFL Playoffs utterly dominated TV viewership this weekend, capturing a 33.62% viewership share across Saturday and Sunday according to Inscape data. That’s an increase from the 2023 divisional round weekend games, which captured a 27.48% share.

Although the NFL has started experimenting with having some games only available on streaming, the sport continues to absolutely crush it for linear TV, especially with the playoffs in full swing.

Roku, Amazon, and Vizio use that ad revenue (buttressed by the cash they make from selling data about user viewing habits) to subsidize the cost of their budget-priced TVs and streaming hardware.

The details: “The data from more than 22 million opted-in Vizio TV households will help put local stations, whose data previously came mainly via the Nielsen panel or cable set-top boxes, on an even playing field with national networks in counting over-the-air and smart TV viewership,” Neff notes.

In Q2 of 2023, a CPG giant came to VIZIO to help draw attention to its first global brand campaign in over 150 years. VIZIO Ads was proud to play a significant role by providing the company with prime placement on our most valuable piece of advertising real estate — the VIZIO Home Screen.

Great question—yes, it does! Some TV commerce is curated through partnerships, such as a shoppable series created by Vizio and Home Depot to promote the store’s holiday product line. But emerging versions of shoppable TV use AI to match in-show items with similar products available in the viewer’s market. While these formats will also factor in sponsors and retailer inventory, they also create more opportunities for media companies based on audience targeting.

Every year, GLAAD also honors a select group of projects in the non-competitive special recognition category. This year’s honorees include The Dads (Netflix), Drag Latina (Revry / LATV), El Sabor de Navidad (Vix), Enamorándonos (Univision), Love in Gravity, Relighting Candles (Hulu), Renaissance: A Film by Beyonce (AMC Theatres), The Tennessee Holler, Wendy, perdida pero famosa (Vix), and Yes I Am: The Ric Weiland Story.

It’s wise to consider this in the light of recent news that smart television manufacturer Vizio will be sharing data from TV tuners through its data division, Inscape. The company says that 22 million TVs are opted-in, and that data will be used by stations and measurement companies, including Comscore and VideoAmp, to provide more detailed viewing information from a larger number of viewers.

The study strongly supports recent partnerships between e-commerce and technology providers that aim to integrate so-called “shoppable” ad experiences into streaming video services and platforms. Some companies that are focused on these developments include Roku, Vizio, Amazon, DoorDash, Walmart, Warner Bros. Discovery, Comcast’s NBC Universal, Samsung and LG, among others.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for January 8-14, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the market. While that represents a slight decline from Q1, it’s still a commanding share, roughly equal to the combined share of second through fourth-place finishers: webOS from LG, SmartCast from Vizio and Roku TV OS, respectively.

Amazon (No. 1 in the Top 1000), Walmart (No. 2), and Home Depot (No. 4) are all experimenting with shoppable TV, too. Amazon tested shoppable ads during the first-ever Black Friday NFL game it streamed this year. Walmart inked a deal with NBCUniversal in November to place shoppable ads on the streaming platform Peacock. The ads gave consumers the chance to buy Walmart items featured in select Bravo shows. And Home Depot released a branded content series with Vizio in 2023.

Among the other major TV vendors, Samsung uses its homegrown Tizen TV operating system. Vizio (VZIO) uses its proprietary SmartCast operating system for its televisions.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for January 1-7, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The TuneIn app’s complete catalog of over 90,000 global radio stations, podcasts, audiobooks and more is now available on-demand. “As the TV is the focal point of the home, VIZIO users can continue to enhance their streaming experience by accessing music, sports, news, podcasts and more through services like TuneIn,” said Seta Goldstein, Senior Director of Business Development and Partnerships at VIZIO.

TuneIn has formed a major new partnership in incorporating radio back into the home. The streamer has signed a deal with Vizio to build the audio platform into the app row on all Vizio Smart TVs, providing TuneIn’s library of radio stations, podcasts, and audiobooks.

Consumers using their TVs to stream music now have even more audio options, as the TuneIn app's 90,000 global radio stations, podcasts and audiobooks have just been made available on Vizio Smart TVs.

TuneIn has announced that listeners can now stream its audio content on Vizio TVs. The TuneIn app’s complete catalogue of over 90,000 global radio stations, podcasts, audiobooks and more is now available on-demand through the app row on Vizio Smart TVs.

Packaging programming together is what these companies have long done. “For cable companies, the road to success is to become a re-aggregator,” said Alan Wolk, co-founder of media-analytics firm TVREV.

If you own a VIZIO television and you’ve opted-in to allow your smart TV’s usage statistics to be given to a provider of “currency-grade” Automatic Content Recognition (ACR) data, your viewership of local TV stations will now be included in the information provided to marketers and advertisers.