Shapiro says that recent studies, including one by Samsung, show that the consumer ad experience on CTV is superior to linear TV because it is much more personalized. However, even with this improved experience for users, its deeper benefits for advertisers and platforms remain opaque due to a lack of a universal measuring system for ad engagement.

Also, the decision noted, Anheuser-Busch hired CreatorIQ, an independent marketing firm, to determine the composition of Mulvaney’s Instagram audience before the Anheuser-Busch post. The firm found that 80 percent of the audience was 21 or older, and advertising campaigns are considered compliant with the code if at least 73.6 percent of the targeted audience is of age.

Wulfric Light-Wilkinson, GM International at Wunderkind, said: “Price was always going to be a watchword for shoppers as we entered peak trading 2023. Cost-of-living pressures continue to weigh heavily on households – and with consumers making every effort to make their spend stretch further, we anticipated that Black Friday demand would see an even more pronounced boom this year, as more customers seek out deals and bargains online.”

The 15-second commercial, titled “Discovering a Planet on Mac,” which was released on Nov. 9 according to iSpot.Tv, shows a user named Jason Terry, who was a University of Georgia physics and astronomy doctoral student as of spring 2023, logging in and working on a coding software.

Original data from Wunderkind’s Marketing Pulse, which analysed over 77.6million shopper journeys, showed that on Black Friday (24 Nov 2023) web traffic to UK retailers’ ecommerce sites rose +34% week-on-week, prompting web revenues to double, rising +100.78%, compared to the Friday prior.

With higher overall user satisfaction and fuller email functionality that serves both novices and sophisticated teams, Campaign Monitor edges out Constant Contact as the winner based on reviews and reputation. More flexibility in design, segmentation, automation, and analytics positions it better for complex needs while still maintaining the ease of use that entry-level users praise.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Amazon noted down several companies that were already making use of the offering including BMW, Wunderkind, Accenture, and even Mission Cloud. Furthermore, it’s bound to assist developers in creating and opening up workloads such as those working as an agent for contact centers. The latter can assist in generating client responses and provide answers to questions in a swift and current manner.

The Yum Brand’s chain saw remarkable success with its efforts, which extended far beyond liberating the trademark. #TacoTuesday generated $1.1 million earned media value (EMV) from 103 creators across 14 posts. This impressive performance makes #TacoTuesday the brand’s 16th most successful hashtag by EMV, according to data from CreatorIQ.

Fast food is the most-seen industry thus far in the current NFL season of commercials, according to a new report from iSpot.tv, which measures the brand and business impact of TV and streaming advertising.

"Really excited to share with customers Amazon Q—a new type of generative AI-powered assistant that is specifically for work and can be tailored to your business," Amazon CEO Andrew Jassy posted on X.

Tubular Labs, the leader in global social video intelligence, released new October U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more.

As influencers continue to shape the digital marketing sphere, it is essential to understand their perspectives and motivations. Recent research from CreatorIQ reveals that creators prioritize their brand partnerships and have distinct considerations in mind when making collaboration decisions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Inbound marketing software company Hubspot also defines CTR as the number of people who clicked on a link divided by the number of unique emails sent, multiplied by 100. And email marketing software company Campaign Monitor defines CTR as “the total number of clicks an email receives, and dividing that number by the total number of delivered messages.” Editor’s note: Campaign Monitor is a contracted vendor with Digiday.

When it comes to Earned Media Value (EMV), no other music or video streamer holds a candle to what Spotify is raking in: According to a new report from CreatorIQ, creators generated a whopping $150.6 million EMV for the music service in October.

Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. This could indicate that US news audiences on social video are a more static group whose watch-time ebbs and flows based on current events:

New data from Tubular Labs shows that minutes watched on social of content from U.S. news organizations increased dramatically, with NBC News seeing a 53% increase in minutes to 1 billion in October.

From Amazon to Paramount to smart TV OEMs, the industry has come to realize that there are millions of companies that could be running television commercials but are not. Either because they don’t understand what the value of TV is, or because they don’t know how to make a TV commercial or even how to place one.

The power of e-mail shows no signs of diminishing. It seems UK shoppers place the most value on communications they receive in their email inbox from brands and retailers, according to the latest research by Wunderkind.