Rosie Kraushaar, Client Partnerships Manager at Wunderkind, commented: “Elvie is such an exciting business to work with, they’re creating truly impactful products for women using the latest bio-feedback and connected mobile technology. We’re delighted to have been part of their growth journey so far – and look forward to helping Elvie scale further as they build their DTC channels, their owned audience, and their brand.”

In today’s fiercely competitive market, product quality and exceptional service alone are no longer enough to secure customer loyalty. The key to success lies in forging deep emotional connections that transcend simple transactional relationships. Customers yearn for something more – an authentic and meaningful bond with the brands they choose to support.

A recent report from TikTok and creator marketing platform CreatorIQ has shed light on the innovative strategies employed leading brands like Walmart, Peloton, Redken, and VitaminWater to enhance their return on investment (ROI) through TikTok’s advertising platform. Boasting an astounding one billion monthly active users, TikTok has become a force to be reckoned with in the digital realm, capturing the attention of advertisers worldwide. Collaborating with CreatorIQ, TikTok aims to provide advertisers with data-driven insights to optimize their campaigns and creative endeavors.

TikTok and creator marketing platform CreatorIQ have unveiled a new report offering a sneak peek into the strategies employed by leading brands such as Walmart, Peloton, Redken, and VitaminWater to maximise their ROI through TikTok's advertising platform.

Elements like sounds and overlaying text are key to making a successful ad on TikTok, according to a new study from the creator-marketing platform CreatorIQ and TikTok.

Notably, King Charles has the highest iSpot Attention Index (119) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Streaming hit 38.7% of US TV viewing in July 2023, according to Nielsen, and is forecast by TVREV to hit 68% of TV ad revenue by 2027.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 27 through December 3, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

As influencer marketing has evolved, so, too, has the creativity and scale involved in brands’ partnerships with creators, as well as creators’ level of involvement in shaping the campaigns they’re brought on to be the face of. Here are Ad Age's picks for the top five brand-creator partnerships of 2023:

OneDayOnly.co.za has announced that it was nominated for two awards at the first annual Marigold Awards. The event was held in Amsterdam alongside the Marigold Buzz conference. The awards are a celebration of excellence in loyalty and marketing campaigns that have "redefined the game".

According to CreatorIQ, the Hong Kong-listed French skin care company owns the three fastest-growing skin care brands by earned media value — Sol de Janeiro, Erborian and L’Occitane en Provence — which have seen respective year-over-year EMV growth of 144 percent, 156 percent and 628 percent, respectively.

According to Campaign Monitor, 47% of people use a mobile app to read their emails.

Translation: You’ll want to double-check the user experience on mobile is smooth sailing before you click send.

That means making sure your template is mobile responsive and that images and copy are automatically optimized to suit the small screen.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Some unicorns in the Seattle region have momentum. Fusion power company Helion Energy inked a key deal with Microsoft in March that could pave the way to the world’s first fusion power plant. iSpot in September acquired New York-based 606, its fourth acquisition in less than three years.

TV campaign ad spend figures didn’t register on ISpot for Renaissance. But the ad stat org noted that the campaign clocked 15M household TV ad impressions, with Tubular Labs data showing trailers with over 4M views across social media sites (YouTube/Facebook/TikTok) since October. This didn’t include videos published from fans at Renaissance World Tour stops.

CreatorIQ’s Top 10 global beauty brands by Earned Media Value driven by creators with a >30 percent 35-plus audience…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Price was always going to be a watchword for shoppers as we entered peak trading 2023. Cost-of-living pressures continue to weigh heavily on households – and with consumers making every effort to make their spend stretch further, we anticipated that Black Friday demand would see an even more pronounced boom this year, as more customers seek out deals and bargains online.

CreatorIQ’s Top 10 global beauty brands by Earned Media Value driven by creators with a >30 percent 35-plus audience

Hyundai leads iSpot.tv’s latest ranking of the most-seen auto TV ads with “Get In and Get Away: Vail,” which received 221.2 million national TV ad impressions Nov. 20-26. The automaker also owns the No.3 commercial (187.7 million national TV ad impressions), which is another sales-event promotion, but with a “Breckenridge” spin.