To successfully navigate this shift in consumer behavior, brands must embrace innovative strategies that align with the evolving needs and expectations of their digitally connected audience. It’s time to reimagine loyalty.

Disney and ESPN vet David Coletti becomes iSpot’s first VP of sports research and insights. [Ad Age]

VideoAmp, iSpot and, to a somewhat lesser extent, Comscore were named most often. Nielsen also remains in the running because it’s putting the finishing touches on Nielsen ONE, its new cross-platform measurement solution that includes big data.

So, it's important to dig into email stats beyond campaign performance to see which subject lines, email copy, design and CTAs performed well … and understand why. There are a few key strategies every smart marketer should employ, based on the psychology behind what grabs readers' attention — and the factors leading up to it.

Television measurement firm iSpot, in a move designed to boost its cross-platform audience measurement for Sports, is welcoming a 20-year ESPN veteran to the role of Vice President of Sports Research and Insights.

iSpot has called a new leader up to bat, tapping David Coletti to lead the measurement vendor’s sports insights unit in a newly created role.

Byline: Tim Sovay, chief business development & partnerships officer, CreatorIQ

Research shows that consumers respond better to social media ads featuring influencers.

Madhive, which secured a $300 million investment from Goldman Sachs in June, wants closer relationships with media sellers so it can access more viewing data that will help its advertisers reach their target audience, said Luc Dumont, the company’s SVP of business development.

Madhive said it is working with Blockgraph to enable first-party data to be used by buyers and sellers to target video campaigns while keeping a focus on privacy. Madhive’s demand-side platform enables planning, targeting, activation and measurement of programmatic campaigns for local advertisers.

Notably, A Grammy Salute to 50 Years of Hip Hop has the highest iSpot Attention Index (133) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Coletti brings more than two decades of experience in sports measurement to iSpot. Considered a pioneer within a media ecosystem that has had to weather numerous changes to content distribution as linear and digital models continue to evolve to meet consumer demand, Coletti was most recently VP Research & Insights at Disney, where he launched the company’s Media Distribution Insights group that supports the distribution functions for TV networks, streaming apps, motion pictures, music and TV and film licensing.

When Jimmy Kimmel hosted the 2023 Academy Awards in March, he opened with a zinger: “When I look around at this room I can’t help but wonder, ‘Is Ozempic right for me?'”

Measurement company iSpot said it hired Disney and ESPN veteran David Coletti as VP of sports research and insights.

Coletti will work with iSpot's clients to provide measurement and insights for live sports events across linear, streaming and out-of-home media. iSpot clients include brands, networks and sports franchises.

ISpot.tv is growing its efforts in sports measurement, naming David Coletti as its first VP of sports research and insights. Coletti joins the measurement company after over 25 years in research positions at ESPN and most recently Disney. The appointment comes as iSpot continues to grow the breadth of its cross-platform audience measurement through acquisitions and high-profile executive hires.

Sources told AdExchanger anonymously that VideoAmp, Comscore and iSpot appear to be the most promising of all the non-Nielsen currencies.

But not every measurement company vying for currency status will make the cut – which is why we’re starting to see consolidation as providers shore up their solutions. Case in point: iSpot’s acquisition of its competitor 605 in September.

The company — which was the biggest beauty manufacturer by sales in 2022, per Beauty Inc’s annual ranking of the top 100 beauty manufacturers — is seeing uncommon, cross-category growth in earned media value across its skin care, hair care and makeup portfolios, reports CreatorIQ.

The 2025-26 upfront also will be the first one in which Nielsen’s legacy panel-only data effectively is no longer an industry currency -- being replaced by its own hybrid panel-plus Big Data product -- and competing with a variety of “alternative currencies,” some of which have been certified by the JIC managed by OpenAP, including Comscore, iSpot.tv and Videoamp.

Spending on television ads for betting sites has also climbed, to $305 million through November of this year, up from $197 million for all of 2021, according to iSpot.TV, which tracks advertising. ISpot data also show betting ads are spreading from live sport broadcasts to reruns of shows like Friends and South Park as the industry seeks new potential gamblers

A few highlights: IBM says, “Let’s create AI that begins with trust—with Watsonx.governance.” Netflix calls itself “everyone’s home for the holidays.” And two raccoons enjoy a romantic stay-at-home date (or so it seems) in a spot from smart TV maker Vizio.

At Wunderkind, we’ve analyzed our 2023 client data to unveil strategies that not only enhance your holiday marketing but also bolster your annual marketing tactics.