An analysis from Tubular showed that after Warner Bros released the Barbie trailer in April 2023, their social audience’s likelihood to shop for Barbie products increased by 150%.

Tubular Labs shared its take on the most influential stories that rocked social media in their latest research, 2023 Social Video #Rewind, and nostalgia played a big role. Whether it’s the toys they played with as children, discontinued snack foods or canceled TV shows, reminiscing over old favorites was big for consumers in 2023.

New research released from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” As celebrities, authors and public figures incorporate the channel into their marketing and promotion strategies, podcasters more frequently release long and short-form video versions of their episodes for viewers to consume in their medium of choice.

Social data from Tubular Labs, the leader in global social video intelligence, indicates that YouTube views related to US reality TV climbed by 55% year-over-year during the 2023 summer of writers’ strikes. As strikes grew, audiences turned to content shows like America’s Got Talent, and re-watched their favorite clips on social channels like Facebook.

As Swifties around the world started making nostalgic friendship bracelets to wear to the Eras tour, Tubular Labs found that the likelihood that Taylor Swift’s social audience would shop on Amazon for bead kits went up by 71% in just one month.

In a recent fireside chat, Marigold CMO, Wendy Werve, and Forrester VP and Research Director, Emily Collins, delved into predictions for relationship marketing in 2024, drawing from Forrester's Planning Guide 2024: B2C Marketing Executives.

Marigold CMO, Wendy Werve, recently welcomed Forrester VP and Research Director, Emily Collins, for a fireside chat to discuss their predictions and insights for the state of relationship marketing in 2024, based on the developments of the past year.

The survey by CreatorIQ and Tribe Dynamics also revealed that TikTok was, and remains, the new top platform for brands in influencer marketing, due to the branded content on the platform consistently achieving higher engagement rates compared to its competitors.

Notably, Best Christmas Ever has the highest iSpot Attention Index (127) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Advertising research firm iSpot released a report last week showing that, through the first 14 weeks of the NFL season, Kelce has appeared in more advertising spots than any other endorser.

An advertising research firm called iSpot.tv released a report that analyzed NFL TV ads.

The research determined Chiefs tight end Travis Kelce appeared in the most commercials that were aired during NFL games. Even more than friend, and Chiefs quarterback, Patrick Mahomes

If there are three tentpoles likely to remain for pharma advertising in 2024, it’s live sports, daytime TV and news, according to Tyler Bobin, senior brand analyst at real-time ad tracker iSpot.tv.

Since Taylor Swift and Travis Kelce started dating, the NFL’s female audience increased by 29.4% across Facebook and YouTube, according to Tubular Labs. Swift’s TikTok audience that also watches NFL videos rose from 2% to 15%.

EDO earlier this year also inked partnerships with Hallmark Media and an expanded relationship with Disney. Fubo over the summer also enlisted vendor iSpot to measure connected TV ads and quantify incremental reach for advertisers on the vMVPD.

Hook: Given social media users’ collectively short attention spans, “an effective hook is critical” for marketers that don’t want their content to be skipped over, according to a new report from TikTok and creator marketing platform CreatorIQ.

Peacock may still be considered a fledgling streaming service by some, but a new analysis from CreatorIQ reveals that the bird was flying high in November, at least in terms of growth in Earned Media Value (or EMV, which “quantifies the estimated value of consumer engagement with digital earned media.”)

For the first time since February, Vicks is back on top as the lead Rx and over-the-counter (OTC) brand for ad impressions, according to data released by iSpot.tv Monday morning.

TikTok’s unique reach is emphasised in a study by iSpot TV, where 47% of impressions on TikTok reached an audience entirely unexposed to the TV portion of the study.

Chiefs TE Travis Kelce appeared in more commercials during NFL games so far this season than any other celebrity, appearing on-screen in 375 commercials aired through Dec. 11, according to iSpot. The 375 appearances are more than “any other athlete, actor and other household name,” and Kelce beat Chiefs QB Patrick Mahomes by a “margin of 34 airings.”

The Kansas City Chiefs tight end appeared on-screen in 375 commercials that aired during NFL games this season through Dec. 11, more than anybody else, according to ad-measurement firm iSpot.