Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, with Boxing Day delivering a significant uptick in ecommerce performance, according to the latest data from Wunderkind.

Web revenues on 25th December went up 123% year-on-year, according to the vendor’s data. Wunderkind is a performance marketing solution provider that aims to help brands acquire and retain customers via better use of data.

UK web revenues rose 9.5% week-on-week in the seven days from 25 December with both Christmas Day and Boxing Day delivering double-digit boosts to online trading.

That’s according to Wunderkind, the performance marketing specialist that scales one-to-one messages for retailers.

With 267.1 million national TV ad impressions received from Dec. 25-31, Jeep’s “Drove All Night” takes first place on iSpot.tv’s ranking of most-seen automotive TV ads. The spot features former MLB star Derek Jeter using his Wagoneer to bypass a plane-grounding storm and drive home to wife Hannah.

Bellevue, Wash.-based iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

VideoAmp -- among other new alternative TV measurement companies such as iSpot.tv and Comscore -- have made major news headlines over the last year or so making big deals with large TV network based media companies.

VideoAmp has been making significant strides, competing with industry giants like Nielsen and iSpot, as media companies grapple with counting consumers across various media outlets and viewing behaviors.

According to CreatorIQ, more than 437,000 creators posted about food and beverage brands more than 1.2 million times, driving nearly 75.5 billion impressions, 3 billion engagements and a whopping $4.8 billion in earned media value (EMV). And those numbers are just from the first half of 2023.

On top of highest-ever ratings for the women’s tournament on TV last year, Tubular Labs found interest extend to social video platforms as well, as audiences and brands excitedly talked up the action on the court. Tubular found that social video views around the event increased 5x year-over-year.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

In doing so, Nielsen essentially kicked the can down the road to 2025 or later for adopting new big data metrics, where VideoAmp and other players such as iSpot.tv and Comscore compete on a more even playing field. Nielsen also is consuming agency resources that could be used to work with rival currencies by putting essentially three options of its own on the market, including its own big data-plus panel product either for legacy ratings or individual commercial minutes, said agency and industry executives.

Measurement-tech companies have attracted the interest of private-equity firms and Wall Street, with investors taking Nielsen private and building a position in iSpot. The scrutiny has also spurred mergers and acquisitions, with iSpot buying 605, a smaller analytics firm.

To underline the potency of this enriched data, TransUnion recently joined The Truthset Data Collective, a coalition comprising over 20 leading data providers.

In collaboration with creator marketing platform CreatorIQ, TikTok has unveiled key insights that are paramount for successful campaigns and creative initiatives. These insights shed light on the evolving landscape of digital marketing and why they matter to PR professionals. You can download the CreatorIQ report here.

To help clarify matters, MediaWallah is sticking to a standardized definition of CTV as content on a smart TV (think Samsung, Vizio, LG or Roku TVs).

Pfaff asks Wolk, “What recently stands out to you in terms of the state of metadata where streamers are battling for engagement and retention?”

According to a recent study from Truthset, nearly half the data used in digital audience targeting is flat-out wrong. And plenty of so-called ‘premium’ programmatic TV ad buys wind up being trafficked on low-quality websites instead of the prestige TV app experience buyers expected. As media costs increase in an election + Olympics year, these quality issues will get a bright, hot spotlight on them,” said Krim.

TV measurement company iSpot has hired David Coletti as VP, sports research and insights.

Notably, The Floor has the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).